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E Commerce Is On The Rise

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I agree with your post. I believe that brick and mortar businesses are highly relevant despite the fact that e-commerce is on the rise. I too enjoy shopping online sometime mainly due to my shopping habits and simply out of convenience. Joseph (2016) acknowledges that, E-commerce has the convenience component nailed down. Moreover, that is essentially why people like online shopping, consumers like that they have to exude little effort or difficulty, they simply just have to scroll down a page to look at the products available and place them in their online cart. Likewise, they are able to avoid waiting in lines and searching for a parking spot. However, convenience is highly important and essential especially in today’s time when people have so much on their plates that they rarely have time to factor in time for shopping in actual stores. Furthermore, the reason as to why brick and mortar stores are still relevant and people still utilize them is because they have some attributes that E-commerce does not have such as an opportunity and time for consumers to walk into a physical store, opportunity for face-to face interaction, able to physically pick up the items, feel them, smell them or taste them.

I personally know that brick and mortar businesses such as grocery stores serve a major benefit because I like to go in the store and pick out my items personally. Especially when it comes to fruits, vegetables, and meats. I need and want to be able to compare the items

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