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E Commerce : A Global Commercial Environment

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The evolution of e-commerce has led to organizations shifting a majority of their businesses to online environments.Dot com craze has triggered a global commercial environment and is being exploited by many organizations who are involved in e-commerce. One particular start up organization is Thread.com has engaged many investors and advisors and is constructing their own styling service by recruiting human stylists and intelligent algorithms. However online marketing have their pros and cons. A study by Merrill Lynch states that ‘‘to survive in the evolving economy, small businesses must attain market share online.’’

Firstly, e-commerce websites are not limited by the geographical area that they can service, therefore the whole world is at their playground which is a massive positive in terms of increasing their market. Another intelligible positives of e-commerce is the reduction in costs. E-commerce bring about lower costs in advertising and marketing, billing, payments and other operational processes. Moreover, it isn’t necessary to invest in real estates since an e-commerce merchant demands no key physical location. Secondly, an e-commerce retail trader has the ability to access information about their customer’s buying habits by making use of the information they provide in the registration form. They can also gain access to information by placing cookies on the customer’s computer. They can then use this to communicate relevant information. For e.g, if people want a

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