preview

Du Pont

Satisfactory Essays

Industry and Competitive Analysis HBS Case Study: Du Pont 's Titanium Dioxide Business(A)

Group 4

Du Pont Titanium is the leading manufacturer of titanium dioxide, serving customers in the coating, paper and plastic industries. The company operates many plants and all of which use chloride manufacturing process. Three factors related to production will settle the cost advantage of titanium dioxide manufacturing. They are Economic of Scale, Capacity Utilization Rate and Experience Curve Effects. Economic of Scale : Total Output / Plants Numbers Capacity Utilization Rate : Total Output / Total Capacity Experience Curve Effects : Cumulative Output (production) Each of these factors in the production process has positive but decreasing …show more content…

2 1963 1964 1965 1966 1967 1968 1969 1970 Output 112 124 116 101 125 134 149 168 177 178 189 192 186 202 208 204 Plants 3 3 3 3 4 4 4 4 4 4 5 5 5 4 4 4 ln WAC 1.098612289 1.098612289 1.098612289 1.098612289 1.386294361 1.386294361 1.386294361 1.386294361 1.386294361 1.386294361 1.609437912 1.609437912 1.609437912 1.386294361 1.386294361 1.386294361

< ln Capacity Utilization Rate >
Capacity Utilization Rate= Output / Capacity, and then perform logarithm Year 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 Output 112 124 116 101 125 134 149 168 177 178 189 192 186 202 208 204 Capacity Capacity Utilization Rate 111 129 129 129 174 179 179 179 190 204 244 244 244 204 220 235 1.009009009 0.96124031 0.899224806 0.782945736 0.718390805 0.748603352 0.832402235 0.938547486 0.931578947 0.87254902 0.774590164 0.786885246 0.762295082 0.990196078 0.945454545 0.868085106 ln Capacity Utilization Rate 0.00896867 -0.039530839 -0.106222213 -0.244691888 -0.330741562 -0.289546006 -0.1834395 -0.063421826 -0.07087434 -0.136336444 -0.25542121 -0.239672853 -0.271421552 -0.009852296 -0.056089467 -0.14146552

Industry and Competitive Analysis HBS Case Study: Du Pont 's Titanium Dioxide Business(A)

Group 4

Industry and Competitive Analysis
HBS Case Study: Du Pont 's Titanium Dioxide Business(A) Group 4

GMBA 農經四 生傳三 經濟四 國企一

ZAKA TOTO 彭韻潔 吳秉霖 林映辰

Get Access