Dress Me Up Shop Business Plan
Executive Summary Dress Me Up shop is a website that sells specialized clothes. Dress Me Up Boutique has been conceptualized year 2012. Dress Me Up aims to eliminate middleman and offers creative fashion clothes that is both functional and beautiful. Because our shop manufactures all the clothes we are selling, we can say that we can save in the cost in producing our very own product. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores. Dress Me Up clothing line consists of good fabric, good materials, designs and styling on the market. Dress Me Up aims to hired skilled workers to give the best product for the
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The initial small purchases will grow larger over time
* 26-40 years of age: They are the core group that will drive Dress Me Up 's success. This target group is responsible for the growth of outdoor women 's wear. They will be harder to pull into the website. Once there, the key will be promoting the quality, attractiveness and savings. In addition, we will have to assure that the purchase will fit the way the customer wants it to. It will be crucial that the return policy is hassle-free and speedy.
Strategy and Implementation Summary
Dress Me Up will win market share in the women & men’s clothing niche by aggressively pursuing visibility with its target customers.
Competitive Edge
Dress Me Up 's competitive edge is its focus on the process than on product. The website is just the endpoint of an entire marketing program to drive customers ' interest in Dress Me Up. Though we have confidence in the quality and attractiveness of our products, we know that building the road to the website is our most important job. We will introduce a new clothing measurement feature that is fun to use and will reduce customers confusion on how the clothing will fit. This will increase customer satisfaction and reduce returns.
5 Competitive Strategies
1. Cost-leadership Strategy Dress Me Up find a manufacturer of fabric which has a low cost but has a good quality of fabric. Because our shop will
For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.
Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.
Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.
Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an
Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.
nature of children’s fashion trends could also provide strong support. The probability of quick customer
Target has a wide variety of clothes that appeal to a wide variety of people. The main segments of their targeted consumers are women, men, and children. The sub-segments in women’s clothing are active wear, youth, or maternity. Active wear are for women who are looking for comfortable clothes to workout in. Youth are for casual or business casual people to wear on a day to day basis. Maternity clothes are for women who are pregnant and looking for clothes that are bigger. Men sub-segments include active wear and casual wear. Both sub-segments serve the same purpose as the women’s. Children sub-segments include infant, toddler, and school uniforms. Infant are usually gender-neutral clothing for all babies. Toddler clothing are for kids around
(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further
One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.
Clothing has existed for many centuries and has evolved over time. At one time, clothes were made very simple; over time the stages of developing clothes has drastically changed. The design and style of clothes changed as well.
According to world-renowned fashion designer, Karl Lagerfeld, who describes, “One is never over-dressed or underdress with a little black dress.” Sometimes the simplest item of clothing with little or no accessories can really make unique and one of a kind. The item I’ve selected was my recently new Old Navy Black T-shirt Dress. The dress gently hits above my knee with rib-kit crew neck and to finish with cap sleeves. The dress’ materials would include 93% cotton and only 7% spandex. The dress is a soft, medium –weight jersey material that comes in a variety of colors. I’ve selected this item of clothing because currently in my life I am transitioning my life from a young woman who loved to wear funky patters to a young woman who is shorty
The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion
‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to
The Scarlet Letter can easily be seen as an early feminist piece of work. Nathaniel Hawthorne created a story that exemplifies Hester as a strong female character living with her choices, whether they were good or bad, and also as the protagonist. He also presents the daughter of Hester, Pearl, as an intelligent female, especially for her age. He goes on to prove man as imperfect through both the characters of Dimmesdale and of Chillingworth. With the situation that all the characters face, Hawthorne establishes the female as the triumphant one, accomplishing something that, during Nathaniel Hawthorne’s time, authors did not attempt.
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.