preview

Dress Me Up Business Plan

Decent Essays

Dress Me Up Shop Business Plan

Executive Summary Dress Me Up shop is a website that sells specialized clothes. Dress Me Up Boutique has been conceptualized year 2012. Dress Me Up aims to eliminate middleman and offers creative fashion clothes that is both functional and beautiful. Because our shop manufactures all the clothes we are selling, we can say that we can save in the cost in producing our very own product. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores. Dress Me Up clothing line consists of good fabric, good materials, designs and styling on the market. Dress Me Up aims to hired skilled workers to give the best product for the …show more content…

The initial small purchases will grow larger over time

* 26-40 years of age: They are the core group that will drive Dress Me Up 's success. This target group is responsible for the growth of outdoor women 's wear. They will be harder to pull into the website. Once there, the key will be promoting the quality, attractiveness and savings. In addition, we will have to assure that the purchase will fit the way the customer wants it to. It will be crucial that the return policy is hassle-free and speedy.

Strategy and Implementation Summary
Dress Me Up will win market share in the women & men’s clothing niche by aggressively pursuing visibility with its target customers.

Competitive Edge
Dress Me Up 's competitive edge is its focus on the process than on product. The website is just the endpoint of an entire marketing program to drive customers ' interest in Dress Me Up. Though we have confidence in the quality and attractiveness of our products, we know that building the road to the website is our most important job. We will introduce a new clothing measurement feature that is fun to use and will reduce customers confusion on how the clothing will fit. This will increase customer satisfaction and reduce returns.

5 Competitive Strategies

1. Cost-leadership Strategy Dress Me Up find a manufacturer of fabric which has a low cost but has a good quality of fabric. Because our shop will

Get Access