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Domestic Best Buy Corporate Structure

Satisfactory Essays

Internal Environment (IFAS Table; See Exhibit 2)
A. Corporate Structure
Domestic Best Buy stores are divided into eight territories.
Retail field officer oversees store performance through the district managers.
Managers meet with store employees on regular basis to discuss operation strategies and domestic operations.
B. Corporate Culture
Best Buy’s mission is to deliver technology on the promise of its customers.
Best Buy wants customers to realize the benefits of technology and to use technology “to make life fun and easy” (22-1)
Every employee needs to have the company’s vision embedded in their service and attitude and also provide customers with knowledge on the products.
C. Corporate Resources
1. Marketing
4 goals in marketing:

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