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Dollar General Description

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Dollar General is the company that focuses on low and middle class income orientated customer in the United Stated of America. Dollar General is one of the leading companies in small chains and merchants. The model of the business supposed to thrive in recession period. The stores sell all most everything, which includes consumable products like foods, health and beauty, paper goods and chemical, as well as animal food. Beside consumable product the store do sell school and party supplies, child care product and cloths, home appliances and some basic electricity product. "Dollar General operated over 13,000 stores in 43 states as of October 28, 2016. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola."(newscenter.dollargeneral.com) …show more content…

They have their own racing brand called Dollar General Racing and Dollar General Literacy Foundation. The Doller General Literacy Foundation helps youth and adult's basic education, family literacy program like parent and child together (PACT), and summer reading grant to "provide funding to local nonprofit organizations and libraries to help with the implementation or expansion of summer reading programs. Programs must target Pre-K through 12th grade students who are below grade level readers or readers with learning disabilities. "(newscenter.dollargeneral.com).
The mission statement of Dollar General serving others to save time and money every day has not only increased its competitors in small retail business with Dollar Tree and Family Dollar. They do compete with giant and medium retail retailer like Target, Walmart, Big Lots, and Goodwill and so

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