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Does Social Media Reinvent Social Activism?

Decent Essays

People are responsible for the changes that happen in society, what matters is how they do it. There are several ways to make a social change and it depends on whether a person has strong or weak ties to the situation. A weak tie is a friend of a friend, or a casual acquaintance — whereas strong ties are those people you know and trust. For example, the gay rights movement, many people used online activism to help legalize gay marriage because they believed in the cause but may not have necessarily known anyone on a personal level. Social media plays an extremely important role when it comes to spreading awareness about a cause due to its ability to quickly and efficiently spread information. The problem is that “the internet is now about interactivity …show more content…

People no longer have to physically walk the streets with signs in order to get involved in a protest anymore because “The new tools of social media has reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns” (232) Social media has created a new way to spread awareness quickly and allows those who are unable to protest in person to have a say, especially the youth who are underage and the parents who can’t afford to get involved in high risk activism. It has given the youth and the working class a chance to be in involved in some form of protest. People that fall in both categories are underrepresented in American society because of their age or lack of time to physically protest about causes they believe in, which is why online activism is helpful. These two groups are important from an online perspective, but traditional activists still play a major role because online activism involves “decisions…through consensus and ties that bind people to the group are loose” (236). Networks lack leadership and personal relationships, they have nothing in common with each other. …show more content…

Weak ties depend on strong ties to be successful “because networks don’t have a centralized leadership structure and clear lines of authority, they have real difficulty reaching consensus and setting goals” (236). Internet users do not have a specific goal in mind on how to make a social change, they just make posts about how the event and share their opinions about it. Which is a reason why protests that only involve weak ties are never successful, they cause awareness about the event but lack organization. For example, Bernie Sanders tweets “Welcome to the school-to-prison pipeline! This unjust criminalization of our youth has to end. #AssaultatSpringValleyHigh”, he is spreading awareness about the event, but not actually trying to physically go out and protest about it. He believes that police brutality is becoming very common and it’s even entering the school walls and turning it into a prison. But he can’t just tell the public how he feels about the situation, he must go out and physically show the public he truly cares about the incident instead of only telling them. Another downfall of weak ties is that information from sites such as Facebook and Twitter undergo multiple patterns of correction, revision and debate, an

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