Dodgers Pricing Strategy Essay

Being born and raised in Los Angeles, California, the article that intrigued me was “Dodgers asking $12 million a year for naming rights to field”, by Terry Lefton. In the eyes of some, commercialism has saturated historical Major League Baseball stadiums with signage and advertisements plastered across walls.

Many fans want to go to baseball games; however, the prices of tickets have dramatically gone up over the past years.

Not only has Dodger stadium hosted baseball games, it has also held concerts and soccer tournaments and even charity events. The stadium had a huge capacity of 56,000 that makes it the largest than any other MLB stadium. Many fans see Dodgers stadium with admiration because of everything it has accomplished and has been part of. What many do not realize is the suffering of many families that had to take part in order for the Dodgers to have a home and this stadium to take place.

Having been tasked with developing and implementing a comprehensive marketing and promotional strategy for the Staten Island Yankees, the Class-A short season affiliate of Major League Baseball's famed New York Yankees, the first priority would be to conduct a thorough appraisal of the organization's current situation. Playing within the confines Richmond County Bank Ballpark, a 7,171-seat waterfront stadium on the northernmost tip of Staten Island, the team recorded a total attendance figure of 192,568 in the 2011 season. This figure means the average Staten Island Yankees game drew only 5,663 fans, or just 79% of the ballpark's capacity, which is unacceptable to say the least. Last season was even more disappointing in terms of local support for the team, and as the Staten Island Advance recently reported "Staten Island has seen an estimated 30 percent drop in reported attendance from a year ago, dipping to 3,934 fans per game through the first 22 home contests compared to 5,663 per game during the 2011 season" (Waggoner, 2012). After a 30-45 finish in last year's regular season, in conjunction with the MLB Yankees roster deterioration over the last offseason, it is reasonable to expect a decrease in attendance similar to the 30 per cent loss seen last year unless a concerted effort is made to revitalize fan support and rebuild the Staten Island Yankees brand. The following sales and promotional strategy report will

The Houston Astros have been making deals to improve their team, and avoid another collapse like the one they had last season. Their bullpen could not finish the year strong after being one of the best in baseball throughout the season. The bullpen, also, collapsed in game four of the ALCS against the eventual champions. The Royals could not hit Lance McCullers, but once he was removed with one out in the seventh inning, Kansas City 's offense got it going.

Many famous individuals in sports have tried to cheat their way out huge contracts with the help of substances that enhance their abilities. When fans’ trust is being played because of this act of insult to the culture of sports, it should bring shame to the individuals who took part in the accident. Many athletes have been caught and have received punishment, minor punishments, but there shall be more that are willing to try to take the risk. A solution to this matter is to end the individual’s contract ,or just distribute the money to many charities that need the money or to help the community. Have a bingo game with the money that the team is giving to the player. Each time increasing the winning

The first base for the Los angeles Dodgers is Cody bellinger he was the first person to hit ten home runs to start off a season of baseball in the MLB.Cody first started when he was about 19 or 20 years old he plays for the Los Angeles Dodgers which I think is a great team for Cody and he is a big help to the Dodgers.Cody played travel ball when he was 11 years old and his dad was an baseball player too when he wasn't playing he coached the travel ball team his son played on. He is famous for the youngest baseball player to ever join the MLB.

The fans that come to watch the athletes and who pay nearly $20 to get in the ballpark are padding the pockets of these owners. Statistics taken from online site http://cnnfn.cnn.com/2001 /03/30/news/baseball/ show that baseball ticket prices have gone up from $16.67 to $18.99 in just one year. A quote from the same online site http://cnnfn.cnn.com/2001/03/30/news /baseball/ wrote by Chris Isidore says, "Baseball fans going through the turnstiles on opening day across the nation Monday will be paying about 13 percent more than they did last year, according to a survey of prices…The increase makes baseball the sport with the fastest growing prices." Baseball in the United States is no longer America's Pastime. Baseball has changed to a high priced business, where average players make millions and above average players make tens of millions. To make the situation even worse, the dumbfounded owners and greedy sports agents who contaminate the game and the talented young athletes playing in it, control this business.

With rookie shortstop Dansby Swanson's walk-off bases loaded single on Monday night, the Atlanta Braves won the game 5-4 over the San Diego Padres. It was Atlanta's fifth win in a row and it pulls the Braves to .500 (6-6) on the young season.

Abstract My project is about seeing what people think and their viewpoint on baseball. The project uses various descriptive statistics and a statistical test to determine the relationship between age and viewpoint of baseball. The data being calculated is their and if they think baseball is a mental or physical sport. We use box and whisker plots, bar graphs, chi-squared test, and a host of other statistical information throughout the paper to demonstrate how people think based off their age.

In Major League Baseball the general belief is that the more a team spends on their payroll the more games they will win. With the absence of a salary cap baseball may seam unfair to the smaller market teams who can't bare the salary costs that the larger market teams can. In Michael Lewis' Moneyball: The Art of Winning an Unfair Game Lewis depicts just how the Oakland Athletics have been winning in an unfair game for almost a decade. The A's are a small market team that doesn't have nearly the amount of money at their disposal that their competitors in the American League do. However this past season the A's won their fourth American League West championship in the last seven years while having the lowest payroll in their division. In

The differences between the owners, players, exist because they are both calculate the in various ways at a time under the rules by GAAP. The owner’s financials are also accounted because it is a corporation as well. Depreciation, amortization of players might be an issue if the players are in the non-roster list or call off injury. However, whatever ever happens, has to be followed the GAAP rules.

Proponents of subsidizing sports stadiums is a great decision because the economic impact it will have on the community is great for two main reasons. First, sports stadiums are massive construction projects. In fact, one could compare them to a medieval cathedral in their attempts to dominate a skyline and inspire pride in one’s city And, just like these cathedrals, they are very expensive, and massive building projects that would require many years of hard painstaking labor. For example, the proposed stadium for the Los Angeles Rams in Inglewood, California, was predicted to cost $3 billion and add 22,000 construction jobs to the economy of Los Angeles, California. Although construction jobs do eventually disappear once a stadium is constructed once the games begin, so does the massive consumer spending. For example, more than 3.5 million people saw the St. Louis Cardinals play at Busch Stadium in 2015.

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

Prices for a good or service is determined by supply and demand. For tickets to sporting events, there are a set number of tickets which means the quantity is limited and set long before the season starts. The supply curve is perfectly inelastic at the stadium’s capacity. This means that the marginal cost is close to zero until the stadium’s capacity is reached. Depending on where this quantity lies relative to the demand curve determines whether the team will decide to sell out or have empty seats. If the team maximizes profits by not selling out, then the team will decide to have empty