Disney Research Paper

“The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (According to "Walt Disney Company Mission Statement" (2011)

Former CFO Rasulo said, “Almost every aspect of the company is oriented around brands and franchises.” Disney does a fantastic job interconnecting their brands and franchises in order to make each as successful as possible. This is evident in the ways that they build each brand and franchise off of each other and then back off themselves. Consequentially, Disney is able to continue to grow their products.

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive.

Today, the Walt Disney Company is highly diversified - it is divided into 5 major business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, and Internet & Direct Marketing. Since this paper stresses on only one strategic business unit of Walt Disney, Parks and Resorts, the following discussion of the elements of marketing mix will be with respect to this SBU only.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Disney has several competitive advantages in this market. Although they are the most visited theme park in the world, their prices still run less expensive than their close competitor Universal Studios. In addition to costs, Disney is the only theme park that has the rights to Disney rides and apparel which draws in families with young children and Disney lovers. Disney also offers many rides that are children friendly while many other parks only have a few rides that young children can participate in. With these advantages, Disney brings in people from all over the nation and even the world.

While making a total of $__ billion in 2017, the Walt Disney Company is considered to be one of the largest media and entertainment corporations in the world. (__) The company operates in four different business segments: Parks and Resorts, Consumer Products and Interactive Media, Studio Entertainment, and Media Networks. (Berr, Jonathan) The Walt Disney Company is one of the most successful and influential corporations in the world. They have expanded their brand through movies, amusement parks, resorts, apparel, etc. Disney has grown enormously since it first started and looks to continue its brand through more amusement park locations, new movies, and more resort locations.

Disney, one of the most widely acclaimed and renowned companies in cinematic history, has exemplified American cinema’s ability to transcend typical cultural barriers. This is evidenced by their great success in global markets by appropriating icons and themes from other cultures and popularizing the content under their American brand packaging. Appadurai states that “at least as rapidly as forces from various metropolises are brought into new societies they tend to be become indigenized in one or other way.” Disney is the pinnacle of this style and type of cultural imperialism. Arabia, China, Italy, France, Greece, Scotland, Denmark, and Germany are the basis for the most popular Disney films.

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into

The Brand of Disney is our major distinctive competency. With our assortment of characters, primarily our star Mickey Mouse, we are known worldwide through various sources which provides us a competitive advantage. Disney theme parks are reinforced by Disney TV programs, merchandise and movies. The company has unique ability to consistently produce entertainment in various mediums while keeping cost fairly low.

As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a differentiation strategy.