Disney Princess Culture

The author writes “Maybe princesses are in fact a sign of progress, an indication that girls can embrace their predilection for pink without compromising strength or ambition; that, at long last, they can ''have it all.'' Or maybe it is even less complex than that: to mangle Freud, maybe a princess is sometimes just a princess” (Orenstein). Peggy Orenstein is a feminist author with a young daughter obsessed with everything pink and princess, she struggles to find positives from this “princess culture” but realizes that sometimes a princess can just be a princess. Possibly there is no deeper meaning other than being something magical and fun for young girls to enjoy. One common theme in all of the princess movies is good overcomes evil. They show children the pure hearts of the princesses and how to be kind and loving. Andy Mooney, head of the company answered this when asked about “princess culture” and role models “The girl passes through. I see girls expanding their imagination through visualizing themselves as princesses, and then they pass through that phase and end up becoming lawyers, doctors, mothers or princesses, whatever the case may be. ''Mooney has a point: There are no studies proving that playing princess directly damages girls' self-esteem or dampens other aspirations” (Orenstein). Girls are able to preserve their innocence by believing in the magic that comes along

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

Authors James Poniewozik and Peggy Orenstein are both concerned with the increase of princess culture among young girls. Poniewozik’s article “The Princess Paradox” and Orenstein's article “Cinderella and Princess Culture” discuss similar aspects of princess culture that could be potentially harmful to it’s audience. Both Poniewozik and Orenstein take on a feminist perspective in their articles. Specifically, both authors discuss feminist themes in princess culture but Orenstein focuses on toddler to pre-teen aged girls while Poniewozik is more concerned with specifically teenagers.

She believes that the new age media have a characteristic of oversexualizing the view of women in the society. She gives a case study of Mary Finucane, who has a three-year-old daughter who has stopped jumping, running and insisted on wearing dresses. Finucane discovered that her daughter changes drastically after she gains an interest in the Disney princesses. She believes that the consistent indulgence in these Disney princesses leads to the self-objectification (510). This seems to be true because more young boys and girls at their early stages tend to fall in love with these heroes and heroines, and they take them as their role models. Disney princesses have, therefore, developed into the cultural icons and terms of films as well as other accessories. Furthermore, Disney princesses may have an effect on the young girls because of their appearance. Their small waists, slender bodies, and beauty make young girls have self-esteem issues due to their bodies. Hanes uses a variety of statistical data to support her arguments, making her argument extremely strong. Despite the image that displays to the public of harmless cartoon characters, these Disney princesses have a profound effect on the behavior and outlook of young girls in the society

What Orenstein fails to provide more is the effects of the pressure, and rigidness she's contributing to small girls that don't interpret the princess atmosphere as she does. Through the article she concentrates too much into what she believes can potentially affect her daughter due to the excessive princess image; but forgets to acknowledge her own stance more than it should. Unconsciously or not she is negatively impacting her own daughter’s life by the pressure to not be a princess. If a girl enjoys being girly and princess-like, what's the major concern? Additionally, she states that the markets attempt to mold girls’ lives, while the genuine intent is a tactful consumer attraction towards an easily targeted range of girls. Disney, as she describes, generates over “$400 million”, but in what? In princess and girlie-girl oriented products, and the target consumer: girls. Despite the fact that Disney, along with many other companies, target the girl culture, in their work it is not all subliminal. Take for instance Mulan, Pocahontas, or Meredith from Brave. Orenstein forms, bias throughout her writing because she only uses the submissive, delicate, and not so feminist princesses. She fails to acknowledge that Disney has progressed, and gradually has implemented more independent, strong female

But Orenstein, among other parents, believes these Disney products are affecting young girls negatively, and suggests that this potentially damaging social issue is not being responsibly managed as the Princess franchise grows. In a survey reported by Girls Inc., an overwhelming amount of school-age girls who grew up in the presence of the very feminine Disney princesses felt pressured be “perfect” (Orenstein 329). And why would they not feel that way? Disney is a master at developing alluring visuals and entrancing soundtracks, and then strategically targeting them to audiences through the use of powerful marketing campaigns. Disney Princesses have almost perfect fairytale bodies, beautifully colored clothing, and storyline lifestyles that young girls have come to envy. But that is not the case for princesses such as Pocahontas and Mulan. These princesses, who are arguably the most realistic-looking and normal of the bunch, are rarely seen in Princess merchandise. Orenstein’s theory is that Disney exploits only certain princesses through strong merchandising and marketing because certain princesses have outfits and accessories that are more glamorous and lucrative than

“Little Girls or Little Women? The Disney Princess Effect” is an article by Stephanie Hanes which touches on the princess phenomenon many young girls are obsessed with. Stephanie Hanes concludes that the Disney Princess craze is linked to self-objectification and the growing sexualization of young girls. Although she provided numerous facts the argument was unsuccessful because it was weak and confusing. Her own personal opinion on why she blamed the Disney Empire for sexualization amongst young girls was rarely voiced. Lastly the main idea of the article gets masked by controversial expert claims that are not linked to the topic.

Little girls? Or little women? The “Disney Princess Effect”, an article written by Stephanie Hanes was published September 4, 2011 the CS Monitor. Girls growing up in today’s society are being stripped of their childhoods. With fictional figures to dream of being, young girls aren’t falling in love with the beauty of the stories but more so they assume that they don’t look good enough to be like the world adored princesses. The author wrote this article in response to the epidemic of young girls growing up too fast and the concern it leaves. Between the Finucane Theory, the “Hottie Mystique” and the media onslaught will all reveal the beginning to a much bigger problem that these Disney princesses are creating. The author contends that young girls are losing sight of their childhoods and are becoming sexually advanced too soon.

To begin his article, James Poniewozik describes how parents try and try again in order to cause their young daughter to not want to become a princess. However, Poniewozik says that all the hard work fails when on one halloween that same young daughter desires to be a princess. Poniewozik then describes how Hollywood is beginning to discover this. They have produced countless movies that attract young girls. These movies, without a doubt, are fairy-tale movies says Poniewozik. However, it is not just the princess aspect that Hollywood focuses on declares Poniewozik. He essentially concludes his article that Hollywood has changed the princesses’ expectations from being pretty and reliant upon the prince to becoming independent, while maintaining her beauty.

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

For many of us, Disney has attracted us to princess movies such as "The Little Mermaid, Sleeping beauty, Snow White, and Pocahontas. They painted a canvas for us and drew us the imaginary visions of what every little girl will very much want. Typically, they told us that we where these skinny light skinned princess and that one day we will find our "Happily Ever After" However, on June 23rd, 1995, many Americans were introduced to the film Pocahontas. Disney put out a

Ever since the Disney Princesses were created, they have all had the same body shape: tremendously skinny. With the Disney Princesses becoming the largest girls franchise in the world, there is no denying the impact it can have on such young girls. These girls long for recognition and beauty, and expect nothing less than their favorite Disney Princess to reassure them of the perfect lifestyle they need in order to achieve their perfect lives. In our society today, girls are becoming over sexualized at a much younger age than normal. One’s physical appearance plays a significantly larger role today than it ever has before. With this in mind, I have decided to conduct research on how the Disney Princesses have impacted an individual’s outward appearance and body image. The Disney Princesses have always been a form of innocence for young girls. However, while it’s clear that the majority of people adore the Disney Princesses, still, most can see the impact it can produce on young girls that will follow them into adulthood.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.