Disney Princess And The Fourth Wave Feminism

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

Authors James Poniewozik and Peggy Orenstein are both concerned with the increase of princess culture among young girls. Poniewozik’s article “The Princess Paradox” and Orenstein's article “Cinderella and Princess Culture” discuss similar aspects of princess culture that could be potentially harmful to it’s audience. Both Poniewozik and Orenstein take on a feminist perspective in their articles. Specifically, both authors discuss feminist themes in princess culture but Orenstein focuses on toddler to pre-teen aged girls while Poniewozik is more concerned with specifically teenagers.

Orenstein begins by using her daughter as an example of a typical girl who is fond of princesses, categorizing her with the many girls influenced by the “princess craze”. Then she continues to analyze how industries use the fixation and further promote it to secure large amounts of money for their company. Subsequently, she returns the argument to her real life experiences, describing a time when her daughter goes to dress up like a princess, saying, “I’m convinced she does largely to torture me — I worry about what playing Little Mermaid is teaching her.” Not only does this statement show how her opinions as a feminist are displayed in her opinion of her daughter, but also introduces her argument of the negative impacts this craze promotes from a parental point of view. The author’s ability to balance her opinions with valid evidence and her relatable worry as a parent, allows her to state her strong opinions openly.

Throughout the last few years there has been a discussion on how Disney Princesses have a negative impact on young girls and their expectations on what lies in their future. Many Disney princess classics, although they are entertaining, send bad messages to young girls and often teach that their worth is more about beauty and less about their intelligence. The “ Disney princess effect” has impacted the way young girls grow and how they look upon their future and happy ending.

Bartyzel’s wide array of evidence to support her claim that princess culture narrowly defines what femininity means to young consumers makes her argument compelling. She used Disney’s unfitting princess makeover of the character Merida from Brave - who desperately fought against princess ideals in the movie - as an example of how Disney has a habit of backtracking their own progress. Bartyzel also provided accounts from mothers who support her claim by expressing that their daughters’ behavior had been shaped by princess culture. Additionally, Disney routinely overshadows the darkness of traditional fairy tales with overly idealistic narratives and has a history of depicting harmful racial stereotypes, problematic female characterizations, and unrealistic storylines (Bartyzel, 2015). Bartyzel examined these stereotypes and problematic characterizations with the design alterations made to Disney princesses; specifically, princesses of color. Finally, Bartyzel reinforced her argument by conveying that women are diverse and to overlook these differences affects how young girls view themselves. Bartyzel’s professional presentation, the various forms of evidence, her counter-arguments, and her examination of the different issues tied to princess culture helped convey a strong argument.

Because of Disney’s stereotyping of gender, that little girl grew up wanting to become a perfect princess. Princesses in Disney’s movies and films gives young girls unrealistic ideas of the real word. However, some may believe that Disney princesses are a good influence on young girls and are able to show a them how to act eloquently. Gender roles, eloquence, and the beauty of the princesses are all topics that influence young girls. Even though some might believe that princesses are good role models for their child, princesses show young girls how they should interact around boys and other girls never mind the girls own opinions. An article about Children’s Responses to Gender Roles in Fairy-Tales written by Ella Westland writes, “The girls

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

Apart from the stereotypes, recent Disney princesses have been counteracting the stereotypical images of a Disney princess. They are no longer waiting around for their prince to come and be with them. Instead, they are using their intelligence to achieve their dreams and aspirations. Also, they can be independent and that they don’t always need a man (Bowser n.p.). The portrayal of love in these films are different from the others. The characters are not focused in waiting for their prince. Rather, they were trying to achieve their dreams. In "The Princess and the Frog", Tiana pursues her dream in becoming a restaurant owner. She didn't need a male counterpart to be able to feel happy but only wanted to fulfill her dream to feel happiness.

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Disney directly exposes the idea that young girls should make their main goal in life to find their prince charming, fall madly in love, and live happily ever after. Making young girls’ aspiration in life revolve around finding a man of their dreams “transfix[es the] audience and divert[s] their potential utopian dreams and hopes through the false promises of the images [Disney] cast[s] upon the screen” (22). Disney tells the audience that women need a man to be happy. Disney presents the idea that women are dependent on me. Just like in The Little Mermaid, Ariel goes as far as surrendering her voice, to a witch named Ursula, and abandoning her family in order to be with her prince. Ariel also trades in her life as a mermaid, drastically changes her body, and sacrifices her greatest talent all in order to win her prince. Disney sends the message that girls need to give up their talents and lives in order to be with a man. Disney suggests that a woman’s main priority is her lover, no one or nothing else. Disney effectively portrays women in a negative way, depicting them as weak and needy. No attempt to break the stereotypical gender roles of women are evident however, these stereotypes are growing as Disney instills this image of women in the minds of viewers.

Once upon a time in a land not so far away, the society of man created the idea that it was a woman’s job to conform to the ideologies generated in fairy tales. From women depending on their prince charmings all the way to romanticized sexual abuse and lack of consent, stories like Cinderella and Snow White radiate sexism within an array of scenes of the stories and films. Not only does this affect the way that men view women, but it has had a relatively negative effect on the ways that many women view themselves. Many fairy tales have made their way into mainstream culture, and today many young girls and boys grow up hearing and seeing the subliminal messages in fairy tales. As more and more fairy tales make their way onto the big screen, it can be seen that all princesses seem to share a common feature other than their crowns and lack of self worth without a man by their side; their tiny waists. In recent years during the 21st century more and more people in the media have been calling out fairy tales for their anti-feminist attitudes with sexism, body standards as well as societal comments about women being dependent on men.