Direct Response Ad Analysis

To use a comprehensive communications campaign to create awareness about the brand’s image, by encouraging the target audience to broadcast their use of Monica and Andy products.

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

Directly serving those distributors is a team of nearly 700 area sales managers, who need critical information, such as financial data, active service requests, and activation and cancellation rates, while in the field. (O'brien, Marakas, 2011)) Having an application that does all of these things at the same time is an ideal program for Direct TV.

The team will be contact bus companies, and will also be responsible for advertising on buildings, and on public benches. They will also work to create both online exclusive advertisements, and advertisements that will appear on TV. YouTube will work closely with TV Network ABC to attract new viewers; this partnership will also be extended, ABC’s shows will be advertised on the video giant. The marketing team will work with all other teams to market the site to new audiences.

During the technology boom, GEICO expands their marketing strategy to combine TV ads and its own websites to attract millions of policyholders. The following are several Web sites developed to supplement GEICO’s successful advertising campaign: GEICO (geico.com), Caveman’s Crib (cavemanscrib.com), Garage Racing (geicogarage.com), My Great Rides (mygreatrides.com), Motorcycle Bikers for Tykes (bikersfortykes.org), and GEICO Racing (geicoracing.com). On the other side, the competitor, State Farm focuses on selling insurance through their agents. In comparison, GEICO’s approach is directly bringing customers to their own website, which proves to gain a huge success. It also shows through how they construct the ads. GEICO’s advertisements usually follow a three step strategy: (1) using humor to stand out, (2) getting across the company’s promise through their slogan, and (3) giving a call to action to contact GEICO (GEICO, 2007)

For my Media analysis I chose to do a GoDaddy commercial from the 2013 superbowl. Go Daddy is a company that creates and develops websites. This advertisement is here to inform the public and consumers about what their corporation offers and why it is sufficient to all of their needs. This particular commercial is directed to all businesses or organizations that are failing to create capturing and appealing but also informative websites. This piece of media is showing these companies that they are capable of having high quality advertisements. This ads proves that it is directed towards this target audience by talking specifically about what GoDaddy has to offer in regards to website construction and allure. They already are a well known company

Coopera will send samples of direct marketing pieces that could also be utilized for a digital marketing campaign

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

In the meantime, you may be wondering, “Who is this ad geared towards?” The ad itself is voiced by

Ocean Spray, Minute Maid, and Tropicana all use large agencies to promote their products. According to Redbooks, Ocean Spray is represented by Zenith, a company who provides them with Digital, Media, Media Planning, Media Buying, and Social Media services. Minute Maid uses BBDO for its Broadcasting, Digital, Print, Social, and Creative. And Tropicana combines services from three: Ogilvy and Mather for print, Doner for Media Buying, and UM NY for Digital, Experiential, and Social Media services (2017). All three juice companies likely owe a large portion of their popularity and notability to these agencies.

Across all of AGA’s paid, owned and earned platforms, your paid media team at Alluvus will ensure that your outreach:

Now that the old broadcasters like radio, TV, magazines, and newspapers are less dominant, their ads must be short and tend to be loud, outrageous, or very unusual even to get noticed. An ever-increasing number of advertising dollars are spent each year on “targeted ads” that are tailored to match the needs, desires, and aspirations of each person who experiences them on an Internet

There is a multitude of advertising agencies in today’s world, making the field be very competitive. Every agency strives to stand out among the pack. Advaark was able to achieve just that. Spike Sanchez and Ian Rafferty founded the company in 1995, after they left a world round advertising agency. They chose to leave and start their own company to be in charge of what they create and to whom they worked with. After couple year, they quickly gained the reputation for being

Production – It is fair to say that the production team is the ones that put the advertisement campaign out there for all of us, the public, to see. They finalize the whole advert and they ensure that it meets the correct criteria for it to be displayed to thousands if not millions; this includes making sure that it doesn’t offend anyone and it is not abusive in any way. Furthermore, as it will be able to be seen by all ages they have to not

Whether a company is a global top 500 or a start-up, effective advertising and marketing can be the key to its success. Mosaic is among the fastest growing advertising and marketing agencies in North America. Mosaic’s U.S. operations are headquartered in Dallas, Texas, with offices in Chicago, Illinois, and Bentonville, Arkansas. Its Canadian operations are headquartered in Mississauga, Ontario, with offices in Toronto, Ontario and Laval, Quebec. Mosaic has recently been acquired by Acosta Sales & Marketing so it is now operating under Acosta’s marketing arm, AMG.