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Digital Photography : Digital Technology

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DIGITAL TECH DISRUPT
-The change occurred from the introduction digital photography and over the reign of the film based photography, in other words the switch from chemical based image capturing towards data storage represent perfectly the disruption effect an innovation can have within an industry and its players. The introduction of cameras using digital imaging started to be sold in the last decade of 19th century. With this new technology, the products and their composition changed; the main hardware which is the camera but also the consumables. When cameras used to rely on a roll film before, they now are composed of a memory card. This technological switch allows the cameras to be of smaller size, of easier use and manipulation and basically in overall, more user-friendly. However, when those new products were initially developed and introduced to the market, the quality of the pictures provided by the digital cameras did not match the ones using the old traditional technology. Indeed, the chemical films still had a quality advantage, and as a new technology is created, it requires some time to be refined and affordable to best satisfy consumers. It is said that time will enable the innovative company as well as competition to adapt the product and compete over price which is in the interest of the customer (ref). This explains why it had been anticipated that this disruptive innovation would take one or two decades before responding to market expectations. The

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