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Difference Between Cipla And Ranbaxy

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A few years prior to 2006, investors were hooked to Ranbaxy Labs' development story and the numerous income triggers that lay ahead. Cipla on the other hand was an organization that got little consideration, part of the way on the grounds that its strategies appeared to be very dismal contrasted with Ranbaxy. Ranbaxy's high-risk high-return model had worked well for them till 2006, while Cipla's lower risk strategy seemed less engaging.
However the trends were changing in 2006, and Cipla’s more stable strategies emerged rewarding, while Ranbaxy went through a rough patch.
Most analysts awarded this change in the drift to Cipla's strategy, which showed to be more suitable to the market scenario then. In early 2005, competition was increasing and pricing pressure was unrelenting. Ranbaxy was the most globalized pharma company in India, with a ground presence in 49 countries, products available in 125 countries, and manufacturing operations in eight countries. In '05, Ranbaxy's formulation sales in markets outside India were $463m (40% of overall revenue). On the contrary, Cipla dis not even have its own marketing presence anywhere outside India. Cipla was also, …show more content…

Most of these tie-ups were robust. CIPLA had entered into global conglomerates with various generic players (like Watson, Mylan, Barr and Ivax) for selling its generic products. These strategic alliances enabled Cipla to leverage market understanding of its local partners and exploit its own R&D, product development, and manufacturing skills. Cipla also offered to distribute anti- aids drugs at one-third the price to developing countries like South Africa. This act became quite controversial and many questions were raised against this strategy the company followed. Most believed that Cipla did not commit any illegal or unethical act as it was authorized to sell anti- aids drugs in any country that did have the obligatory patent

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