Dick's Sporting Goods Business Analysis

Last year my son joined the cross country at his high school and he needed clothing apparel such as shorts, tops, and pants. We went to Dick’s Sporting Goods Store which is a leading sporting goods retailer offering an extensive authentic, high-quality, sports equipment, apparel, footwear and accessories” (Dick’s Sporting Goods, 2018, para.5). Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups for a business to make a profit by defining customer preferences regarding their needs and wants” (Lamb, Hair, & McDaniel, 2017). The bases commonly used to segment consumer markets are geographic, demographic, psychographic, benefit and usage segmentation (Lamb et al., 2017).

An athletes dream or even a sports lover’s store of preference, Dick’s Sporting Goods located at its new location is a spectacle to see. It’s extremely big and you can find yourself spending countless of hours there just strolling the aisles which is why I found myself observing much more than just the products they had to offer. I found myself observing the customer satisfaction, the employees’ willingness to help and be there if someone looked as if they were struggling trying to find something in this maze of new renovated store. Throughout my time spent at the new location I found some interesting things and

     Each part of the facility has it’s own distinct attitude. There’s a golf simulation section where customers can choose between 9 different upscale courses. They even sit in a clubhouse-like section when waiting for their next shot. The entire operation of the golf simulator is so successful it is necessary for the customer to make a tee time 1 to 2 days in advance.

The story of Kohl's commenced during 1962 in Brookfield, Wisconsin. Founded by Max Kohl, the company initially began as a department store, meaning it sold a variety of goods, which back then included food produce. The company BATUS inc., a division of British American Tobacco, took control of Kohl’s Food department by purchasing 80% of their stake. BATUS was not able to deal with the amounting competition, so they went out of the retail business by the mid 1980’s, and later sold Kohl’s food stores to the Great Atlantic and Pacific Tea company (A&P) in 1983.

Competitive analysis is an essential part of strategic marketing where companies continuously monitor the business activities of its competitors gathering and analyzing industry information keeping up with the current trends and developments providing a perspective on the probabilities and possibilities of the future (Brannon and Divita, 2015). Athletics Supreme faces competition from its top three competitors. Dick’s Sporting Goods has made adjustments and shifted sales to meet changing trends in the area of sports now catering to serious athletes and children, and young adults at all levels of play. Foot Locker, Inc. is a leading retailer in athletic shoes and apparel mostly operating specialty stores malls across the United States. Walmart

Guest will be given a putter and ball at each hole, and a score card to compare their success to other visitors’.

Griggs Sporting Goods, Inc. is sporting goods and outdoor equipment store chain that was established in 2011 and headquartered in Atlanta, GA. The company operates with six departments which include competitive sports, camping, hunting and fishing, apparel, footwear, and licensing. The franchise has 600 stores and three distribution centers throughout the United States. Also, the company operates in four geographical segments, which include North America, South America, China, and Eastern Europe. I currently work at the company as the lead logistics coordinator and one of my major accolades was increasing the organization return on assets during the 2014-2015 yearlong GSG development project.

Above all, technology boosts putting only so much. Likewise, an attractable appearance is vital to confidence. Inevitably, confidence makes putts. With this in mind, your putter must look striking. Fortunately, all cameron putters are customizable upon request, coming in a variety of finishes, paint, grips, headcovers, shaft bands and custom stamping. Predominantly, Scotty's next level creativity illuminates the eyes of all beings. By the same token, cutthroat golfers desire technology tailored to their games, therefore, Scotty offers various engraved alignment aids, adjustable weights, along with any loft, lie, and length combination desireable. Scotty has developed an hundreds of different putter styles through Scotty Cameron Golf

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

The related to the image presented of golf through society and the media. Golf is generally presented as a high-class sport which is played by well-educated males, executives, wealthy retirees, and business professionals. This niche market is usually the engaged group who are purchasing the memberships because they see value of them. The non-engaged group represents about “75% of the golf population”. (NAVICOM, 2012). The engaged group sees the value in the exchange of both time and money while the non-engaged group does not. This issue could be addressed by marketing the social qualities, emotional and spiritual benefits, and invironmental aspects of the sport to non-engaged consumers to combat the competition substitutes such as television shows, computer games, or related activities which have decreases participation in outside activities over the decade. The marketing messages could focus on the idea of golf as a “social activity for life” which can get passed on through generations as a way to socialize with family and friends that is both enjoyable and

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

Marsden sat down with his swing coach to set up his objectives for his golf career. He realized he had a lot of work to do to reach that goal of winning a Green Jacket. Marsden’s father Jeff, had bought him a membership at Mattaponi Springs, where he would spend countless hours on the range and around the greens. Dyson had a routine he would do every day; he would hit eight perfect shots with each club in his bag. The young man then would move on to the chipping surface, he hit fifty perfect shots that had to land within three feet of the pin. Whenever he had nothing to do, he would be on the range practicing, if he didn’t answer the phone and you needed him he was at the range working. He would put in dedication into his golf game twenty four seven.

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

Since the age of four, when I was barely old enough to swing a putter, I have loved the game of golf. My dad, passing his love of the game down to me, would take me out every Sunday to Woods Edge Golf Course in Edgewood; he taught me the ins and outs and the dos and don’ts of the sport. One of the earliest memories I have of these trips to Woods Edge is being a mere couple of inches from driving the cart into a pond while dad was teeing off; this would definitely be considered a don’t in the world of golf. I received my first set of clubs for Christmas when I was eight and a year later, a pass to Pin Oak. Boy was I thrilled. I began to golf by myself and learn my own lessons through my experiences on the course. But as I grew as a golfer on my own, my dad was still there tweaking my swing in the back yard and taking trips to Edgewood with me. My dad is a big reason why I have a passion for the game of golf.