Dessert Buffet Marketing Plan

Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target

I would suggest them to check there total revenue and their total variable cost, if the firm is able to cover its total variable cost and even a small portion of fixed cost, it would be better to run the business. On the other hand if firm is not even able to cover its total variable cost

On the last line make a line of boxes representing employees who directly reports to each supervisor of staff. Draw lines connecting the employees to each supervisor.

2. Forecast the firm’s financial statements for 2002 and 2003. What will be the external financing requirements of the firm in those years? Can the firm repay its loan within a reasonable period? In order to forecast the financial statements of 2002 and 2003, the following assumptions need to be made. The growth of sales is 15%, same as 2001, which is estimated by managers. The rate of production costs and expenses per sales is constant to 50%. Administration and selling expenses is the average of last 4 years. The depreciation is $7.8 million per year, which is calculated by $54.6 million divided by 7 years. Tax rate is 24.5%, which is provided. The dividend is $2 million per year only when the company makes profits. Therefore, we assume that there will be no dividend in 2003. Gross PPE will be $27.3 million (54.6/2) per year. We also assume there is no more long term debt, because any funds need in the case are short term debt, it keeps at $18.2 million. According to the forecast, Star River needs external financing approximately $94 million and $107 million in 2002 and 2003, respectively. In order to analysis if the company can repay the debt, we need to know the interest coverage ratio, current ratio and D/E ratio. The interest coverage ratios through the forecast were 1.23 and 0.87 respectively, which is the danger signal to the managers, because in 2003, the profits even not

For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. The business is a home wares stores chain by two friends and business partners who have invested quite a huge sum of money and are running the business smoothly, but as always see the need for more growth and more profits on balance sheet. The strategies of the business have to completely match or outlive that of the rivals of the business so as to meet and obtain any growth.

We have been extremely fortunate to walk into a comfortable financial situation with our business. We have low overhead, which is $942 a month. It’s easy to plan for the future with our expenses being fixed cost. Our $1,440 per month we collect in booth rent can undoubtedly cover our monthly expenses. Once we fill all chairs that income will increase to $1,920 per month. This surplus will assist us with paying back our minor loan. We’ll accumulate low debt, $5,000 + interest, due to low start-up cost, $6,609. These types of numbers better assist us with retaining a positive net margin even if expenses increase.

Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target

Edible Arrangements brand revolves around family values and beliefs in an effort to appeal to one’s emotional side. Commercials emphasize family gatherings during the holiday season and special celebrations. Many times the fruit baskets are next to floral arrangements or chocolate rabbits, for instance, as a delicious healthy alternative to these choices. These commercials appear to be working and we capitalize on the commercials by advertising similar campaigns in local print ads which includes a $5 coupon when spending $50 or more. See Appendix A.

To offer huge quality branded merchandise at 20% to 40% low prices below department stores. Provide one shop buying by arranging maximum house furnishing items (30,000 SKU) and offer superior service to make buying experience and BBBY so pleasurable that they become “word of mouth advertisers” of BBBY.

In business there are no guarantees for success. Skills, knowledge, great motivation and honest evaluation of ability to carry out and then manage the operations are just some of the requirements that determine the probability of the successful project. Success is never automatic and does not rely on luck. There are no ways to foresee or eliminate all of the risks that might affect successful operation of a new business. However detailed planning, thorough analysis and well-carried out organization create good potential for a new business. In the provided case study, we will assess the probability of success for Icedelights franchise in Florida. Analysis will be done through evaluation of each step in the decision making process, close

It’s Mardi Gras Season, that means that it is King Cake season again, Hurray!!! Our second favorite season at Crawfish.com, behind crawfish season of course. We are now offering FREE SHIPPING on New Orleans’ famous carnival treat so you can enjoy the season no matter where you are. Our cakes are baked fresh daily, so we can deliver the freshest king cakes shipped to your door. Don’t forget, the one who finds the baby has to buy the next cake. So make sure to tell them to come visit us at Crawfish.com and let the good times roll! Laissez les bons temps rouler. Isn't it great to be able to Buy King Cakes Online.

Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the

Specialty Food and Beverage company (SF), which founded in 2004 in Denmark, mainly covers foods and beverage, restaurants and hotel area. Recent years, the company had faced several problems which lead SF to an embarrassing situation. This assignment will introduce SF’s current issues, analyze the decision and then discuss the solution way which chose by SF’s high level management team.