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Design and Culture

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Design and Culture Abstract: Uses "Design" in a different way; but one must add that a universal language is being constructed daily. design is understood here as a phenomenon which affects everybody. design is characterized by a dual alliance with both mass production and mass consumption and that these two phenomena have determined nearly all its manifestations .Industry unconsciously evolved its own aesthetic, and this aesthetic was from the beginning one which intelligent designers, whatever their background, tried to obey .
Key Words:
Culture,aesthetic,imperfect,confidence

Now that "Design" is understood from Tokyo to Moscow, from Buenos Aires to
Montreal, it is obvious that each country according …show more content…

Like Janus, design looks in tow directions at the same time: as a silent quality of all mass-produced goods it plays a generally unacknowledged but vital role in all our lives; as a named concept within the mass media, it is, however, much more visible and generally recognized. In this latter guise design becomes an extension of marketing and advertising. The "designer-jeans" phenomenon, which persuades us to buy a product because it has been designed, is, culturally speaking, totally distinct from the activity of the anonymous designers within industry who resolve the problems of cost, appearance and use in consumer products. The way in which design as an adjunct of marketing has grown out of design as an aspect of mass production is a major theme within the story of modem design and the focus of this book. It is a change which directly mirrors the way in which the model of mass-production industry, as presented by Henry Ford, which dominated American ideas about industrial organization in the early twentieth century, has been challenged by an alternative model which stresses batch production, a smaller scale of operations (or set of operations), and, at times, a fair amount of

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