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Demonstrative Rhetorical Analysis Chapter 19

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Chapter 19 discusses how to bond with an audience through ethos. One way to do this is through the identity strategy, which involves bonding with your audience so that your opinions sound like a group expression. Demonstrative rhetoric deals with how people show they belong to a specific group through words. When using demonstrative rhetoric, humans tend to gravitate towards specific customs. These distinguished customs used are known as code grooming. For example, President Bush would you statements such as "I believe" when addressing people of the religious community. This type of lingo is called a Bushism, which includes in a logical statement to highlight code words. These code words are often common places of the audience. Also, these

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