1. Introduction Both Dell and HP are two strong players in PC industry which refers to an industry where companies produces PCs (desktops and notebooks), handheld devices (smart phones and tablets), and workstations. However, with growing global expansion, Dell and HP’s performance differs. Dell, once the world’s largest PC maker in 2001, has continually lost its market share to HP and Acer since 2007 (Guglielmo 2009). The cause is rooted in two differences of these companies: company diversifications and core competences. Therefore, how firms can continually survive in the PC business is more of an issue for Dell than for HP. Nevertheless, survival is not enough. Mainly because of the fast declining average selling prices (ASP) …show more content…
3. Survive the PC Business 4.4. The Battle Although both companies have diversified into other industries, PC industry is still their most important source of revenue. For years, these two giants are battling for lead in PC market. When measured by market share, HP has taken place of Dell as No.1 seller in PC market since 2007 (FIGURE 1). When measured by revenue, HP also wins over Dell for almost five years (FIGURE 2). Also, Acer grew rapidly in market share partly because of its merger with Gateway in 2007 (Einhorn 2007), and almost matched Dell in 2009. FIGURE 1 Global PC Market Share (HP 2006-2010; Dell 2006-2010; Acer 2006-2010) FIGURE 2 Revenue from PC Sales (HP 2006-2010; Dell 2006-2010) 4.5. Issues PC industry is characterized by fast declining ASP year over year. Together with the increasing component costs from 2009, both Dell and HP are facing squeezing profit margins (HP 2010; Dell 2010). In the first quarter of 2011, HP’s gross margin for its Personal System Group (PSG) is as low as 6.4% (Epstein 2011). Similarly, Dell’s gross margin of PCs is often 3 to 5% (Wang 2010). This indicates that if both
Currently the margins Inventec makes on its Notebook PC’s are low and tough competition is pushing the margins even lower. Inventec’s reliance on HP-Compaq puts the company in danger of going out of business should HP-Compaq suddenly decide to take their business elsewhere. It is imperative that Inventec diversify its products and increase its customer base.
Acer’s acquisitions have aided it in rising to become a very powerful player in the PC industry. According to Businessweek.com, the company is benefiting from its $710 million purchase of Gateway, announced in August 2007. At the time of the deal, Gateway was the third-biggest PC brand in the U.S., and the purchase has helped Acer gain ground in a market that had long stymied the Taiwanese
As indicated in the table above, Dell and HP are the strongest players in the computer industry. These results are also supported by the market share statistics presented in case Exhibit 3. Conversely, the table above indicates Acer as the industry’s weakest rival in part because it focuses on producing low priced computers,
Supervising managers often bear the burden for companies. They are expected to learn how to lead employees with little to no guidance from officials in higher positions. As a result, many new managers learned how to fulfill their role through trial and error. It seems absurd that such an important position would be treated so insignificantly. Company leadership teams have begun to notice the poor preparation skills that are offered to managers, and have decided to make some major improvements to enhance the overall quality of their training programs.
And these analyses will be done with the help of Porter’s 5 forces (see appendix 1, 2, 3). This analysing toll deals with issues which are from outside the industry that impacts the nature of competition within the certain industry. Thurlby, (1998) stated “Understanding the nature of each of these forces gives organisations the necessary insights to enable them to formulate the appropriate strategies to be successful in their market”1. The analysis of the three industry are given belowPC industry (See appendix 1) This competition within the PC industry is extraordinarily high consisting with top companies like Dell, HP, Apple, Gateway and Sony. In order to gain competitive advantage, the key factors are advancement in technology, custom built PCs, reliability and standard customer service. The life cycle of PC industry can be seen as mature (See appendix 6); however the growth of PC’s has not decline. The reason is due to the globalisation trends taking place within the major firms. The barriers very high where there are already five main firms that dominate the market. Therefore, the chances of new PC companies entering the market and get significant hold of market share is very slender. The main two factors that are making the entry level high are mainly cost and distribution and the top five firms also control 70 per cent of the global personal computer market. Another factor may be is that
One critical factor repeatedly presented itself throughout this research project and that is the absolute necessity for Dell to find a way to innovate in a sustainable manner. Having Chairman Michael Dell at the helm again is beneficial to the growth and cohesive vision of the firm, but Dell is losing ground to rivals such as HP in the areas of technological advances and sales. Another key take away is that Dell leaders must invest in the training and re-educating of employees and invest in the research and development of products in collaboration with the firm’s key suppliers in its network. Critical to the success
By the late 1990s, HP’s business was facing major problems which are reflected in its financial results. Despite a 9.71% increase in total net revenue, HP faced declining net earnings of 6% from 1997 to 1998. The company had also experienced a slow and decreasing growth in revenue in comparison to its main competitors. From 1996 to 1998, HP’s annual revenue growth decreased from 21.89% to 9.71%, while one of its main rivals, Dell, was able to maintain an over-40% revenue growth in each year within the same period. Moreover, HP’s failure to satisfy customer needs and catch
Dell and Hewlett Packard (HP) are two of the most influential companies in the PC market. The CEO of HP requires an understanding of how dells strategy allows it to achieve a competitive advantage so that he/she can counteract it. This report has been carried out to provide the CEO with the necessary information to do this. Therefore the objective of the report is to provide the CEO with detailed information on Dell as a business and its strategy. In order to achieve this, first the main strategies of Dell and how they provide competitive advantage will be identified, then the business models and e-business initiatives used
• Lenovo was number 9 on PC market and had 2.2% market share worldwide and therefore it wanted to increase its market share position.
All these factors make the PC industry interesting, and invite scholars and business analysts for in-depth analysis of the industry to understand the main forces that are shaping its competitiveness.
S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design, implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession.
For starters, the video game industry consists of three primary sectors; PC, console and mobile. PC gaming is currently the biggest moneymaker followed by console and mobile. However, mobile is poised to eclipse both PC and console sales in the next 5 years. Console gaming remains a blue chipper in the industry with limited upside or downside potential. Despite the booming popularity of PC games, computer sales continue to struggle. Names like HP (HPQ) and IBM (IBM) continue to point to a weak PC market as the source of its problems. Both stocks are down double digits in the past 12 months and should only be pursued as long term investments.
There are many competitors in the PC industry, which results in intense competition in the industry. The top PC competitors are Lenovo, Hewlett-Packard (HP), Dell, and Apple. Apple controls a large share of the PC market. Since Steve Jobs as CEO, Apple has gain significant market share with their innovative and high quality products. HP is a top competitor to Apple, but does not offer significant differentiation in products. Dell and Lenovo are strong competitor and offer low cost PC products. HP, Dell and Lenovo compete in the low cost PC market, which make the low cost PC market competition very stiff. Apple choses not to compete in the low cost market and instead competes in the high PC market. Apple does very well in the high end PC market as they restructure their business to be innovative and high quality.
In this report, the secondary data is used to assess and apply the use of economic theories and other relevant issues. The key findings of this report were that Lenovo is a US$39 billion fast growing business with its success completely depending on its innovation, high efficiency in global supply chain and for maintaining a strong business strategy that differentiates it from its competitors like Dell and Hewlett-Packard (hp).
Added to this has been the threat from competitive rival Dell as their profits and market share grew. Using key frameworks, I will examine and conclude