D1- Justify the Proposed Approaches and Methods in Their Health Education Campaign, Relating Them to Models of Behaviour Change

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health

In everyday life many people develop habits, but it is never too late to attempt to change that bad habit to live a healthier life. For this behavioral change project, I was asked to choose a health behavior that I would like to change for the better. So, I decided that I wanted to increase the amount of water I was consuming each day. The standard recommendation on how much water an individual should consume is about 64 ounces daily. However how much a person should drink is more individualized then one might assume. Therefore, for this particular project my goal was to at least consume 64 ounces of water daily as a baseline starting point. I also had to consider days when I worked out. So, I decided that I would attempt to increase that amount

In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media, Community development and Two way Communication.

Throughout this coursework I will be writing about different life-stages of my chosen celebrity. My chosen celebrity is Michael Jackson. I will start with physical development and go through intellectual, emotional and social developments.

Physical abuse of the elderly occurs when a carer harms the individual or places them in danger. A carer may be a family member or someone who is responsible for taking caring of them. The carer may hit, slap, kick, push, burn, or force feed the elderly person and these are all considered to be signs of physical abuse. They may also give the wrong amount or even the wrong medicine to the elderly person. Physical abuse also includes sexual abuse; when someone has sexual contact with an individual without their consent.

Explain two models of behaviour change that have been used in recent national health education campaigns.

The change models are change agents that could explain the ways of implementing a change process. These models explain the reason for the change, what to expect during the process and the way a change occurs. Thus, these models help one understand the various aspects of the change process (Agriculture & Life Sciences: Texas A & M University, n.d.). The transtheoretical model of health behavior change could explain my evidence-based practice (EBP) project implementation plan.

safeguarding, who a vulnerable adult is, different types of abuse, who may abuse, factors and

In March 2002, a 30-year-old woman with learning disabilities was admitted to Borders General Hospital in Scotland with multiple injuries as a result of sustained physical and sexual assaults. The abuse had been carried out at home and was perpetrated by three men, one of whom was her carer. ‘The case of the vulnerable adult’  is the term that the individual involved has asked to be used. Her identity is protected under rules giving anonymity to victims of rape.

Elder abuse includes physical, emotional, and sexual abuse as well as neglect, exploitation and abandonment of our older generation (Falk, 2012). The people that cause these injuries include the elderly person’s own family and staff members of nursing homes, assisted living facilities, medical rehabilitation facilities and hospitals (NCOA, 2017). There is approximately 1 in 10 older adults that have experienced some type of elder abuse in the United States (NCOA, 2017). Within these staggering numbers, only 1

To begin with,a health practisioner may fascilate behaviour change in an individual with a health

Abuse can happen to anyone, but elderly adults residing in nursing homes are more vulnerable and have a higher risk for abuse (Rasansky Law Firm, 2006, para. 1). Elders are among the fastest growing in the population, and because of this many more elderly

Other at-risk groups include people who are socially isolated and people with mental impairments or dementia. While protecting the victim is of the utmost importance, it is vital to not forget the abuser because they are affected as well. Since most abuse happens at home by family members, that is who I am referring to as the abuser. The stresses of caregiving can be overwhelming. While elder abuse is never an acceptable response to any problem, no matter how stressful, many people who are thrust into the role of caregiving can find themselves ill-equipped for it. At its most innocent stage, a caregiver 's unintentional failure to provide proper care and support because of a lack of understanding or lack of skills is abusive behavior that can threaten the safety and well-being of the older adult, but instead of them being penalized it may be more productive to educate them.

Health is defined as a state in which human needs are met in an autonomic way, and is not limited to the absence of disease or disablement (V. Henderson). Optimal health is a lively, self-motivated equilibrium of physical, intellectual, spiritual, emotional, and social well-being. The concept of health promotion delineates the method of empowering people to increase control over, and to advance their own overall health.