Cyber Studies
This essay will argue that the influence of new technologies are changing the relationship between the media and their audiences. This concept will be explored by examining the current media communication model and how new technologies influence it’s future. Future media possibilities are raised and the implications of them for the relative industries are discussed. This essay is molded around the idea that these new technologies are giving audiences the power to shape the future of media and it’s capabilities. The premise being discussed involves many participants and factors as it is becoming increasingly difficult to separate them due to technological and communication convergence. Basically this essay will
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Consumers are no longer just receptors to the information flow’, (American Press Institute, 2004).
This is the emerging social trend that many media and technological forecasters are predicting through futures research. Futures research being the ‘understanding about the future consequences of present developments and choices’, (Media Futures Archive, 2004). Future consequences of the present developments of new technologies is the shifting of power from media organizations to the audience, the consumer. ‘This progression will redefine everything we know about the way people consume media’, (Media Magazines Forecast 2005, 2004). This shift potentially has dire consequences for the media industry and related industries including marketing and advertising. These industries have relied on the mass media communication model to transmit their message to a passive audience. The future however is in the consumers hand as they now have the power to call the shots about what media they engage in, when and how. Therefore the media, marketing and advertising industries face the challenge to re-structure their message delivery tactics in order to gain the consumers attention again.
‘Advertising is the art of arresting the human intelligence just long enough to get money from it.’
(Blore, Corporate Influence in the Media).
Some
In today’s world technology has evolved to the point where a large amount of information is stored in cyberspace. It is because of this type of storage people around the world have an easier time at accessing information than ever before. The time before the late 20th century gathering information was long and tedious to get a book that the library did not own would take at least a couple of weeks depending on the time period or it may not have been possible to obtain that book. But now people can access a vast amount of information in a matter of minutes. Example, in modern times if someone wanted to know about a different culture they could simple look up the information on a computer or any device that had access to
Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.
Cyber Crime is described as criminal activity committed via use of electronic communications with respect to cyber fraud or identity theft through phishing and spoofing. There are many other forms of cyber-crime also such as harassment, pornography etc. via use of information technology.
The world of media is a constant growing industry. Media can vary from word of mouth to most technological inventions. The basic forms are: internet, radio, newspapers and television. Media has helped advance society in all business fields. Media provides us with everything from entertainment to breaking news, from daily announcements to TV commercials or from political campaigns to wanted national information. Society is shown media while traveling in transportation services, in educational rooms or offices, or even while driving from location to location. Thesis Statement.
The major developments in the evolution of mass media in the last century were newspapers, magazines, and radio. In the 1940’s these were the major developments that were used the most. This were where people got all information on media. Everyone always looked for the newspapers in the morning for information around their area about updates and media information that was needed or what interested them. It wasn’t until the 1950’s that television came into the big picture and people were able to get updates on the news, ad campaigns, celebrity gossip, world news updates became available. Television became the main source of resources for the mass media. In 1960’s the first satellite was released it allowed access to worldwide news. Satellites are still used today for information from NASA, and throughout worldwide for communication. Developments for mobile phones to computers to the internet. The process continues to increase and get faster every day. There is always new ways to improve, and the people who work on these are always trying to find the newest way of improvement. The growth of mass media continues to grow as centuries continue to get further and further into the future. New technology is always being evaluated and presented more than it has in the last century. The drive to get better, and faster is used by many. This is their mission for the future and in today’s world. People want to be informed on what is going on around
All across the globe, media is seen everywhere. Billboards, magazines, television, the Internet, newspapers; it’s everywhere! Every day, each individual is exposed to some sort of media. It has now become an integral part of each individual’s life. Media is the main source of mass communication; whether through television, radio, newspapers, and/or the Internet. Prior to the 19th Century, letters, smoke signals, telegrams and carrier pigeons were the common ways of communications. Whereas now, media has managed to secure the attention of people of all age groups and genders and has provided them with several effective means of communication and has influenced many aspects of their lives. For instance, from influencing consumer needs and decisions via advertisements to providing feasibility in daily communication to eliminating any unnecessary upfront interaction, the media is every where and is ineluctable.
The creation of the Internet allowed humans to become connected in a way that was unimaginable by our ancestors. With the click of a button, we are able to communicate with someone across the world within seconds. However, the Internet, the core of cyberspace, also provides a domain for countries to overcome geographical and physical limitations as well as border security. Many nation-states seeking to exert lateral pressure now have a cost-effective means to do so. They are able to “expand their activities and exert influence and control beyond their established boundaries” due to the borderless nature of the cyberspace domain (Choucri & Agarwal, 2016, p. 2).
According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals
As innovation turns out to be increasingly incorporated into our communities, government and businesses, the need to secure data frameworks and information immeasurably increase. In the current years, digital assaults have been fruitful in taking personal data and photographs from Apple’s consumer devices and personal identifiable information (PII) of government and state representatives from OPM. These assaults, which were broadly announced by the media, are only two of numerous that have happened since the implementation of innovation in business, organizational and governmental applications (Greenough, 2016). As digital assaults and dangers develop, so does the digital security marketplace. Digital
High-tech media tools and platforms have superficially changed the way in which people used to consume media. It has been established that the recent technological advancements have played a significant role in building entirely new and unique media environment. In accordance with the views of Bird (2011), the “new current contemporary age of information and technology” has substantially enabled the individuals to actively contribute and consume the media sources. It is significant to bring into the notice that such practices were impractical to be attained by the consumers, in the past years. Before the emergence of internet as well as web 2.0 technologies, the communication, distribution, and creation of ideas was generally aided by the “corporate middlemen”. It is due to the fact that it was quite difficult and impossible (to some extent) for the average person to coordinate in a free and independent manner. However, the evolution and development of contemporary and higher innovative web applications had changed the entire facade of the media consumption trends. In this account, it has been assessed that the web based applications and state-of-the-art technologies have completely democratised this process (Muir, 2013). It is because; by using these technologies, the users can easily participate in the consumption of media through
“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and
Understand and articulate the business requirements for Evidence-Based Decision Making (EBDM) in Cyber Security (CySec) utilising CDCAT.
The term paper begins with a brief Introduction of CYBER SECURITY, This term paper is designed to give you information about vulnerabilities in CYBER SECURITY , Frameworks that get affected By CYBER SECURITY & Measures to protect DATA & SYSTEM in cyber security
Media convergence is a phenomenon where communication technologies, computer networks and media content merge as a consequence of digitalisation of media and popularisation of the web (Flew n.d.). Media convergence and digitalisation occurring within Internet technologies emphasizes two pivotal factors between Internet technologies to date compared to previous. Firstly, Internet’s latest technologies gave way to increased news speed (Pavlik 2000; Juntunen 2010) and alters many facets of journalism in methods of news gathering, production, distribution and consumption (BBC 2015b). Various media are connected to one another allowing easy accessibility, connectivity and dissemination of information upon real-time happenings. Enhanced connectivity and easy accessibility to information
The mass media system has weathered repeated significant change with the coming of increasingly sophisticated technologies—from the penny press newspaper to mass marketed books and mass circulated magazines, motion pictures, sound recordings, radio, television with the combination of news and entertainment, moving images, and sound—all for free. Furthermore, the internet, World Wide Web, and mobile technologies emerged causing all media industries to face overwhelming alterations in how they are structured and do business, the nature of their content, and how they interact with and respond to their audience. “Fifteen years ago the four major broadcast networks commanded 61% of all television viewing. Today their share hovers around 30%.