SERVICE BLUEPRINT
Done (dan has this, please print or attach)
CUSTOMER RELATIONSHIP STRATEGIES
1. BRANDING & COMMUNICATION STRATEGY
RECOMMENDATIONS
• Ensure the food is comparable to other restaurants in the same price bracket
• Have a clean and presentable décor in line with market established expectations of French restaurants.
• Create a uniform clothing standard for all front and rear staff suitable to their positions. I.e. a suit for the Maitre d’, white collar shirt and black pants and shoes for waiters, chef garb from chefs etc.
• Staff hiring and selection process focus on hiring those with the best ‘heart’ concerning delivering customer services, rather than focusing on the most experienced.
• Adequate and ongoing training is provided to staff that reflects the restaurants understanding of its customers’ expectations.
• The staff should be briefed and be able to explain the restaurants branding strategy.
• Staff should be able to describe in detail the menu and understand how the ingredients work together to create a dish.
• Horizontal communication pre and post shift meetings should be held with staff to discuss important matters regarding service and customer interactions.
The beginning of a positive customer relationship is the delivery of good core services that meet the customer expectations and provide the customer with the perceived value that the restaurant promotes, i.e. as a French Restaurant, high quality meals, silver service etc is expected.
So what is the most important thing in a restaurant? You’d think it would be food. In a talk given by Thomas Keller, a restaurant owner, about what excellent food does to a restaurant, Mr. Keller talks a lot about the quality of food, and a customers experience. The experience that one has in a restaurant is something that should be completely about the consumer. If the consumer does not have a good experience at a restaurant, there is a good chance that he or she will not come back. The quality of the food at a restaurant can depend a lot on the quality of ingredients. It’s important to always have the
The employee especially concerns management because in customer service, the success of the products depends on the delivery. Thus, service organizations rely on their employees to create memorable experiences that develop a loyal customer base and ultimately carry out the organization’s strategic initiatives (Longstreet, Sturman, & Walsh, p.4, 2010). The group that will be receiving training for the training needs analysis will be the front of house staff. This staff includes: hosts, servers, bartenders and takeaway. This staff is considered the “front lines” and is directly in contact with customers on a daily basis.
Center Directors may assign a trained designee for each center. Menu reviews are to be conducted on a weekly basis, providing immediate feedback to the Kitchen staff, ensuring that the required kinds and amounts of food are being served. Menu reviews are conducted documenting on the “Menu Record Review Narrative,” with the exception of the complete last week of the month, which is documented on the “Menu Record Review Form.” Comments include information on shortages of food, failure to follow the menu, failure to record appropriate items, missing components, excess preparation, and waste. Menu reviews provide written feedback to the Kitchen staff on a weekly basis. The Center Director or designee conducting the review of the Menu Record Book checks that the menu is followed; the Menu Record Book is completed on a daily basis, correct, and in an appropriate manner, substitutions were approved and recorded, and that the required amounts of food were prepared/served. Menu Record Book Reviews are completed no later than Thursday (for the previous week), providing written and verbal feedback to the kitchen staff each week. Reviewers sign and date the “Record Book” at the bottom of the page on the date the review is conducted. At the end of the month, the Menu Reviews are turned into the Nutrition Office. The Nutrition Assistant checks the Menu Reviews reviewing problems with the Center
In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.
This assignment will be investigating what constitutes “best practice” in recruitment and selection, and explain what strategies should be used to ensure the best qualified and most effective employees are selected. In particular this essay will focus on;
During the training, the new employees will learn a wide array skills and tips to create the loyalty and expectations our organization has. This will be done by learning interpersonal skills, adaptability, communication skills and professionalism. These skills will help them when they are interacting on the phone or in-person with customers. Not only does the training allows our employees to provide better service, it also allows them the opportunity to learn and grow at the same time. When the employees attend training, they
Service: Employees were trained in skills to both interact with customers and create the refreshments.
It is of vital importance to ensure that employees are provided with knowledge and skills which aims to achieve a high standard of customer service. Elite Hotel needs to examine its 1) Training Needs Assessment, 2) Training Design and 3) Training Delivery. Under assessment of training needs, it is crucial to identify the training objectives and priorities - what KSAs (Knowledge, Skill and Ability) are needed in which department? How will task-specific KSAs evolve in the future as job descriptions change? In tackling the
Today’s society focuses more than ever on living a healthier lifestyle. What better way to satisfy the consumers need for a juicy beef burger than creating the healthy alternative with a chicken burger. 100% ground chicken breast accompanied with a whole wheat bun is just what the consumer needs! The idea of the chicken burger could have endless options. For example, the All American Chicken Burger features American cheese, Lettuce, Tomato, Onion or the Cajun Chicken Burger features Blackened Chicken Burger, Swiss, Lettuce, Tomato and Onion.
Good management skills - Commitment to personally manage the day-to-day operations of the restaurant business.
The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).
The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant
Staff developing is vital for restaurants to run smoothly. A restaurant is composed of two sectors; a Front of House (FOH) and theirs a Back of House (BOH). The front of the house is what is visible to the
Have you ever sat down at a fast food restaurant enjoying a delicious triple grand slam cheeseburger and think about all the strategies of how all of this was created? I know I have. The fast food industry is one of the most complex industries out there. With all the marketing strategies, healthier options, and completive markets this could easily but one of the most difficult industries to be a part of. To evaluate, this industry I will dive into the fields of management, the completive landscape, organization of the industry, changes in the industry, and the organizational culture around it.