Culture And Globalization Case Summary

Since the country’s conception in 1867, Canada has lived in the shadow of it’s southerly neighbour, the United States of America. Through the years, what started out as a country with very distinct culture has morphed and become Americanized. Historically speaking, American influence has had a great economical impact on Canada. Speaking about the Americanization of Canada, Pierre Trudeau, former Prime Minister of Canada, has said, “Americans should never underestimate the constant pressure on Canada which the mere presence of the United states has produced…” This pressure has changed the way Canadians live and conduct business. This pressure has Americanized the Canadian economy. American culture has a very far reaching effect on Canada with many trickle down effects. Americanization of the Canadian economy has lead to the American control of the Canada’s corporate structure, Canadian dependence on American capital, turned the Canadian economy into a mirror image of the American economy, and has led to loss of

Due the the geographic reason, Canadian culture is often seen as similar to the United States. For instance, language, political beliefs, food, religion and social well-being. I agree that most part of the American popular culture is being adopted by most Canadians because of the powerful media such as movies, films and books are produced by the American. Massey-Leveque, who is a chancellor of the University of Toronto, argued that “ Canada is cultural dependent in its ‘uncritical use of American education philosophy”(as cited in Gasher, M., Skinner, D., & Lorimer,R., 2012,p.196). Hollywood, one of the biggest and most famous film corporations in the world, is devastating part of the Canadian culture. The reason is that by multi-billion

Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.

To begin with, American popular culture takes attention away from Canadian popular culture. Therefore, more people identify with American popular culture than Canadian popular culture. The American film industry is bigger and better than Canada’s. Furthermore,

The Canadian government identified magazines as an important touchstone of Canadian natural identify. If the government recognizes this as a national identify, then those who purchase it are showing loyalty to their father land and preserving their culture for the younger generation.

The U.S.’ negative dominance has been so damaging to Canadian culture that the Canadian Radio-television and Telecommunications Commission, also known as the CRTC has had to step in and implement laws under the 1991 Broadcasting Act of Canada (Branch, Legislative Services). The CRTC says, “One of our goals is to ensure that Canadian broadcasting content meets the needs and interests of Canadians by delivering compelling, high-quality Canadian-made creative content from diverse sources on a variety of platforms (“Content Made by Canadians,” 2016). The role of the CRTC is to ensure that the United States, being the mega country that it is does not overshadow Canadian talent and does not limit the opportunities that Canadians may have when

Magazines serve as a learning tool to acquire knowledge. Consequently, American magazine mostly portray and promote American’s pop culture and way of life. The Canadian government understands that their domestic magazines needed to be encouraged to promote their own culture as an important touchstone towards protecting their national identity and the cultural values of its citizenry. At that time, only 11 percent sales of domestically published magazines was obtainable in Canada because citizen tends to buy more of American Magazine which sells its own culture and social values to the Canadian citizenry. Therefore, measures adopted such as increase in import tariff, absolute prohibition were applied at their port of entry to further reduce in influx of foreign magazine into their country to protect their drowning magazine industry and their linguistic and cultural

Ever since the 1950’s more of the American culture has been known to influence Canadian ways of living through the media.

The government had to find a drastic solution to protect the already low market of domestic magazines in order to avoid the closure of many publishing companies. In front of this danger and under the strong pressure from publishers and employees in the magazine industry, the government of Canada adopted some measures to prevent the entrance of foreign magazines in the Canadian market. The pressure was very strong because the government had to choose between the rights of Canadian business and the agreement with the World Trade Organization (WTO) for free market. The numbers speak for themselves and that means that this small percent of consumers cannot express the general culture and the habits of people in Canada.

Canada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that is bringing the world together, despite the different languages, locations, and diverse cultures. With new technologies being developed more often, the communication skills between different countries are very successful. Canada’s diversity in their media and policies has established a global village with people around the world, allowing them to relate to the Canadian culture.

I suspect that the real motive of the Canadian government was not to protect Canadian culture in this dispute with the US. But rather, it seemed to concern more with political and economic factors. As appeared in the article, the Canadian government finally gave in and went on to settle the dispute (The Levin Institute, [1]). To me, that seems somewhat irrational to suddenly give up on one’s culture like they did, when the US threated to retaliate with trade barriers. As a speculation, I believe the dispute was motived by political and economic concerns. The Canadian government was attempting to defend the local media from a total domination by foreign media since it implies that Canadian businesses will be paying foreign corporations to have their products and services advertised on a magazine, even when local magazines have the capacity to provide the same type of service. Simply put, the concern seems to be related to the higher outflows of capital.

If Canada wants to protect their national identity, they must all embrace each other’s cultures, instead of creating multiple broadcasts that preach one view or culture. Without state governed media, the dominance of US products in Canada would diminish its identity as a nation, fail to serve the public interest and create less profits causing more advertising and less content in the media. Government regulated media proves to be more favourable and beneficial than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural

Art’s and Culture has and will continue to make a significant impact on Canadian identity. Media, Radio,Television,Film,Song,Book and Magazine industries have all helped to shape our society by using These industries show us who we really are as true canadians. (See For Yourself)(Blattberg)

Having lived in Canada when I was 8 before the US-Canada magazine dispute occurred, I found myself thoroughly engrossed in Canadian culture. It seemed a perfect culture, built to protect domestic interests and despite the potential division between countries, created a safe environment where people were unafraid to leave doors unlocked, due to almost no crime. The peaceful and respectful nature of most Canadians isn’t just a fluke, the country was designed this way, and one of the primary influencers of this strategy is the media. Watching the news in Canada, the focus is positive, the message is positive, there is no forced fear of sense of doom as we see here in the US. Life is about being sustainable, not so much a struggle to the top of the food chain, but working together, instead of separating and segregating groups. That is except the region of French Quebec; however, Quebec is like a whole new country in itself.

The U.S through its reputation has influenced the world through their pop culture to furthermore emphasize Canadian stereotypes. This in turn ruins Canadian identity, as this emphasization replaces original Canadian culture, and heritage, with exaggerated stereotypes.