The publications I chose to analyze are Cosmopolitan and Men’s Health, both successful magazines targeted to the opposite sex. Cosmopolitan is famously known as “The Bible” to women, this is depicted in Legally Blonde when Elle Woods brings “necessities” to her client in jail. The racy magazine is known for the advice it gives to women, analyzing many aspects of a women’s life. Men’s Health is a popular magazine targeted (use synonym) towards men by giving sex, exercise, diet, and lifestyle
Featherstone looks down on publications that emphasize most of their print on Fashion, relationships and celebrities and advocates for magazines that stimulate intellectual growth, promote a healthy body image and include diversity. As an active journalist, columnist and activist, Liza Featherstone makes a good point in her article all while using most abundantly three rhetorical tools: logos, ethos and pathos that she wove into a studied text organization and a simple writing style. It is through ethos that Featherstone does a great job at defending her viewpoint, because her argument lacks a lot
In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.
In the article, ‘Pretty Tough: The Cult of Femininity in Women’s Magazines’, Sherrie A. Inness studies the representation of women and the actions of ‘toughness’ within mass media, specifically in magazines of the American culture. Throughout her observation, Inness realized that one common attribute women within magazine advertisements all had was their lack of toughness. It was clear that femininity presented on magazine covers mostly depicted women as beautiful and glamorous, but not tough. Although, “tough women” were shown throughout advertisements and articles within these magazines, it was also noticeable how femininity and toughness was undermined within
What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.
Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.
The magazine title I have come up with is "Recognise". The target audience for this magazine is for both men and women between the ages of 15-25. The values I want to promote in my magazine are compassion, appreciation, caring and dedication. The image of masculinity I want to depict is being a contributor and giving back to the community by giving time and money.
Victimization for women in America is real. Women are victimized by their husbands, boyfriends, colleagues, boss’, and in some cases their parents.They are shunned if they don’t physically fit into the mold of the “ideal American woman”. Women are expected to live up to these ridiculous standards of what their bodies should look like. Americans are starting to realize that this is wrong. Women should be accepted and celebrated no matter what they look like physically. Some women are told if they are themselves then they will be alone and never married. Men are now being blamed for making women feel as though they aren’t good enough and convincing them to conform to their standards. But, are American men being victimized too? In the article “How men really feel about their bodies” Spiker explains that men of certain body types are criticized also. “Look at the standards we have to measure up to: If we’re fat, we’re labeled as beer-guzzling couch potatoes. Too thin and we’re deemed wimpy.” (72). Men are just as self-conscious about their bodies as women are.
Women, have battled for respect, and have battled for equal opportunities just like men have certain opportunities in life. Women achieved greatness over the past years but the way the media shows it or how they do it tells society they want women to be portrayed a certain way, especially in magazines. Some magazines want women to be seen as strong, others want women to be seen as a sex symbol or feel bad about themselves. It depends on the magazine and the concept of it. For instance, Essence magazine, which is a magazine meant for African-American women and showing how they excel in certain areas of life. Then there is Sports Illustrated that instead of showing women
These are just some of the ways Playboy has idolized women, but that’s not all that the company and the magazine are about. In an article titled “When Playboy ruled the world”, written by Brett Popplewell, he talks about some of the cultural impacts of Playboy. Popplewell talks in his article about how Playboy is more than just a magazine that displays nude photos of women. It is a magazine that also held many great articles, fiction pieces, poetry, and interviews
The three main categories were women’s magazines, men’s magazines, and magazines that appealed to the general interest. Döring and Pöschl (2006) found that 54.8% of pictures of women in the general interest magazines were depicted. Generally, magazines either advertised certain products using people, or have a page for certain celebrities. It was rare to read a magazine that does not have a picture of a woman in it. Pictures of women can be interpreted more thoroughly by not only judging the sexuality of the ladies, but the overall condition the women were
Popular culture has an undeniable influence on how society perceives itself. When examining mass culture, one must keep in mind the equilibrium between how much we, as a society, affect the way popular culture is constructed and to what extent popular culture influences the way we view ourselves and shapes our ideologies. An aspect of popular culture that may serve to greatly exemplify this theory of society as both the affecter and the affected is the genre of magazines targeted at young women. Though these publications are targeted as the representation of our society’s adolescent females, they actually have a great influence over the ways in which teens view and construct
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Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.
The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following
The two lifestyle magazines that i am going to talk about are FHM and Cosmopolitan magazine. These magazines were released on november 2013 and the target audience between the two has links and oppositions. On both magazines, the central image is the image of females; which suggests that these magazines are targeted at female. But, on the front of these magazines it is a picture of seductive females which implies that the audience is different and possibly males as they would get attracted.