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Cory Booker Case Study

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The 2002 Newark mayoral election was a hard-fought campaign between Cory Booker, a city council member, against the 16-year incumbent mayor Sharpe James. On January 9, 2002, Cory Booker announced his campaign for mayor of Newark rather than running for re-election as councilman. Sharpe James, who had easily won election four consecutive times, saw Booker as a threat. In the campaign, James and his supporters resorted to mudslinging, and questioned Booker's suburban background, calling him an outsider who did not understand the city. Throughout the campaign, Booker and his supporters faced fierce opposition from Sharpe James. Sharpe employed questionable tactics to gain an upper hand over Booker. Sharpe abused his power to compromise Booker’s

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