Corporate Responsibility and Marketing Strategies
Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
In addition to maximizing profits, one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because of its size and their innovative products and services (Sanchez-Barajas, 2012). Nevertheless, innovation is what drives the sector development and the basis for the economic development.
Furthermore, Apple has created about 514,000 jobs in
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The company has been accused of turning the blind eye as their suppliers pollute the country of China (Hay, 2013). Toxic discharges have been trespassing the communities. These large volumes of discharge within the supply chain have caused great danger to the health and safety of the public. This was not the first time where Apple was scrutinized for environmental infractions and their secretive supply chain management in Chines manufacturing factories, where there products are assembled (Gray, 2013).
Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response
One method I would suggest to Apple is to make sure that the suppliers are held accountable for any wrongdoings. My next suggestion would be for Apple to have surprise visits to their supplier’s manufacturing facilities. Apple should start tracking the work hours of the suppliers themselves and not rely solely on what the supplier has to say. Furthermore the procurement team must interact with suppliers on a daily basis to make sure their labor demands are met. According to Supplier Responsibility (2014), Apple began tracking the weekly work hours for nearly 1 million workers; also they begin to publish their findings on a monthly basis. As a result, nearly 92% of contractors were in compliance with the company
Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating
Danshui Plant No.2 is a contract manufacturer locating in southern China and was assembles electronic products for companies wishing to save labor costs and they are using semiskilled labor for less than 1 dollar an hour. In August 2010, Danshui Plant No.2 in southern China has a 1 year contract in the period between 1 June 2010 and 31 May 2011 with Apple incorporation to assemble the Apple iPhone 4. Based on the contract, Danshui need to assemble 2.4 million iPhones within 1 year. However, Wentao Chen, manager of Danshui Plant No.2 was anxious about the plant is not able to assemble 2.4 million as their expected and is operating at a loss when the third month of the contract. Their current production was only 180,000 units
Title: Apple Inc., and their success with Sustainability, Ethics, Leadership, Corporate Social Responsibility and Triple Bottom Line reporting and Globalization.
The company appeared to be raising standards slowly- audits of all supplier’s labour conditions were made; relationships with non-complying suppliers allegedly terminated (Heffernan 2013). Senior Director of Supplier Responsibility Jacky Haynes claims that [Apple] learnt that the area of focus most important was within the supply chain, which
There are two stakeholders in this situation and they are: the companies Apple and Foxconn as well as the Chinese government. Apple has obligations to their employees both domestic and global. They need to be mindful that a corporation is only as good as its products as well as, its image. They need to be mindful that since its headquarters are in the United States, it should do all that it can to maintain a positive image. It is also important to make sure that the products they sell are quality products while keeping the price as low as possible. Foxconn has a stake in its people and the products they export. The unfair and inhumane working conditions forced the government to step in. Foxconn also needs to be mindful of the issues presented previously for Apple (the difference they are headquartered in China). The fact that labor violations were taking place, China’s government had an obligations to its people. They need to protect their citizens from hazardous work conditions and hold Foxconn accountable for their actions.
The purpose of this report is to give an analysis of the major issues that Apple Inc is facing or may face in the future. It includes an overview of the company in terms of external and internal issues and later gives recommendations on how certain issues can be resolved or prevented. The report first gives a brief explanation on the methodology that has been used and is followed by the main findings from the research. The findings include a description of the issue as well as each issue being analyzed through one of the six perspectives. It later follows conclusions about Apple and leads to recommendations that can be followed up to fix certain issues.
Apple is committed to ensuring that working conditions in Apple’s supply chain are safe, that workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible. Apple’s suppliers (“Suppliers”) are obligated, in all of their activities, to operate in full compliance with the laws, rules, and regulations of the countries in which they operate. This Supplier Code of Conduct (“Code”) goes further, drawing upon internationally recognized standards, in order to advance social and environmental responsibility. Apple requires that Suppliers implement this Code using the management systems described below. The Apple Supplier Code of Conduct is modeled on and contains
Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.
Apple Incorporated was founded in April of 1976 by Steve Wozniak and Steve Jobs. The founders of the corporation were college dropouts that worked together to build computer boxes which were sold without keyboards and power supplies. Apple Incorporated is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services understands that without their stakeholders The purpose of this paper is to specify the nature, structure, and types of products or services offer. This paper will look into the factors that influence Apple’s external environment. This paper will also explore Apple’s stakeholder influence and its controversial corporate social responsibility. (Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc.)
3. What are the major obstacles and conceptual blocks that face Apple right now? What do employees need to watch out for?
Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,
industry to trace operating conditions at suppliers’ facilities, we have a tendency to conduct regular, in-person audits deep into the provision chain. Audits stay essential to Apple work; however they’re solely the beginning. Apple reports monthly on
Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.
The main moral issue in this case study is whether Apple is responsible for the mis-treatment of Foxconn Employees. In this paper, I will use the moral theories of rights-based ethics, moral relativism, and moral universalism as well ethical views from well-known authors Jacobsen and Friedman to explore where Apple 's moral responsibilities should lie. There is no doubt that the conditions at Foxconn are unfortunate, and ought to be improved; however in my opinion I believe Apple is not morally responsible for the mistreatment of Foxconn Employees since Friedman and Jacobsen argue the social responsibility of Apple should not include charitable actives such as supporting Foxconn employees and since what is right or wrong varies between different cultures according to the principle of moral relativism.
Apple is well known for its quality products such as iPhone, iPads and Laptops. Foxconn has been exploiting the labor in china by paying them less wages, and asking them to work in hazardous conditions ranging from health and safety violations to the use of underage workers (Nystedt, 2011). Unfortunately, Foxconn had a grim history of suicides at its factories in 2010, it made 18 workers throw themselves from the tops of the company's buildings, with 14 deaths and faced with strongly criticism from the public. After solving both physically and mentally for the victims' families, parallel with impaling HRM of company, the scandal of Apple was gradually