Consumer Behavior And Consumer Behaviour

Postmodernism is a philosophical movement branches its roots in the mid to late 20th century as a response to modernism. “It refers to a cultural, intellectual, or artistic state lacking a clear central hierarchy or organizing principle”. Therefore, there is no well-shaped definition or sets of rules for postmodernism as it is a critique of structures and what we refer to as real but for postmodernism, there is no “absolute truth”.

Postmodernism is a reaction to the logic, simplification and objectiveness of modernism. It is an abandonment of convention and reevaluation of traditional institutions. Ideally, it focuses on specific local contexts as well as on

Unfortunately, I missed the opportunity to participate in the group discussion in person on the day we were on campus. I have since emailed both particpants in my group, Anna Guzman and Tara Rhodes, who both responded promptly that everyone was submitting short answers to the questions in our discussion group, to compare and analyze. I have since compared and reviewed their answers with mine and we have similar opinions on Shackleton’s leadership traits, the meaning of the great achievement of failure to us all seemed to be that his greatest achievement was successfully keeping his team of men alive for two years.

Postmodernism can be called “a condition of contemporary culture”, it is a modern movement which is strong, ambiguous, very popular and controversial. However, it is very difficult to explain the term because there is no full clarity what the term really means. As one can read in The Condition of Postmodernity it is “a mine-field of conflicting notions” and “a battleground of conflicting opinions and political forces”. There are so many interpretations, definitions and evaluations of the term that it is hardly possible to build a coherent definition, or to be brave enough to attempt to describe it. Almost everyone has a different opinion about it, advocate “for” or “against” or are

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)

Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.

My perception between marketing and consumer is that, there must be enough consumers to form a market, which comes up with marketers starting using strategies for “Marketing”. The relationship between marketing and consumer has always been varying. In the modern society, consumers are tend to be more demanding with their growing affluence, growing complexity of goods and services and also have more leisure. It has become more challenging or the organisations and especially in the service industries sector. (Nair, Suja R, 2009, p.467)

the point of affecting the way we go about living and controlling our personal and social

The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating & disposing of products & services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases & disposal.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

Consumer behavior is the behavior that consumers in searching for, purchasing, using, evaluating, and disposing of product and services that they expect will satisfy their needs. It also defined as how they make decisions to use their available resources (time,

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

Consumerism exists to benefit our economy which forms the base of the base superstructure model. This model was used to help explain what Marx ideology termed economic determinism (Sherman, 1981), in which the means of production controls everything else that goes on in society and anything that surfaces from the superstructure has the capacity to change people's ideas or their behaviour (with the exception of relative autonomy). Consumerism is a mass production that presents us with cultural products and supplies. The means of production are owned by the bourgeoisie, providing them with wealth and power whereas the proletariat only has its labour power, so consumerism also controls our sense of class. Bourdieu described this through what he labelled the habitus (Grenfell, 2014) where we are divided into different class fractions and products become a direct reflection of our class status. This

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The first appearances of radio broadcasts at Presidential elections and in magazines led to an influx of media that strongly encouraged consumerism. In the beginning, people started columns in The New Yorker and newspapers began dictating social standards for women: “she will never make you a hatband or knit a necktie, but she’ll drive you from the station [on] hot summer nights in her own little sport car” (Howes 2006, xvi, Gourley 2008, 12). This is a prime example of how the newspapers laid out the rules of how a woman ought to behave and therefore how influenced society could become. An example is how in 2017, models in magazines seem to have a sense of beauty that is unachievable and yet women still aspire to be seen as perfect and skinny, blindly following those magazines. An advertisement for an electric washing machine in The Saturday Evening Post convinced the older Americans to spend money on credit for an appliance they believed they needed, fueling consumerism (Howes 2006, 50-1). With numerous new discoveries, such as radio, came innovative appliances that an important and ideal woman would need in her kitchen to believe that she was an accomplished part of society. Those countless Americans who spent money on credit would end up with debt as a result of being concerned over society’s thoughts which is part of why such a giant economic crash happened. A Florida Land Boom ad “Every Day a June Day, Full of Sunshine Where Winter Exists In Memory Only” made their