Conformity In Walt Disney's 'Mickey Mouse Club'

The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look.

The 1985 comedy drama movie, The Breakfast Club, included five teenagers who are in Saturday school detention for various reasons and at the end of the day must write an essay that explains how they define themselves. In Saturday school detention, each teenager learns about one another, what they have in common, and why they were assigned to be in detention. The teens all have similar problems with stereotyping of how society and especially how their parents define them. In the movie, four of the main characters: Claire, John, Andrew, and Allison experience at least one of the following theories: strain theory, social learning theory, control theory, and labeling theory.

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

The film The Breakfast Club is a movie about how five high schools of all different stereotypes have to meet on a Saturday detention. It’s a very well made movie and is easily relatable in multiple senses. In the end though they eventually pour their hearts out to each other and find out that they have more in common than they thought. Multiple sociological concepts or principles can be applied to this movie also.

Background: The history of Walt Disney, and the Disney Corporation, is one shrouded in admiration and accolades for the accomplishment of the American dream. Walt Disney himself is an icon for the American work ethic, i.e., hard work pays off. He is seen as a Horatio Alger, "rags to riches," success story. Beginning his work in animation in the 1920s, Walt Disney gained fame worldwide for his films and theme parks. But Walt Disney created more than films and theme parks. By infusing them with an ideological stance glorifying "the American way of life," his brand of democracy and conservatism, he created a cultural institution. The moralistic stance of his enterprise became common knowledge and it is said that his 1933 version of Three Little Pigs was the last of his cartoons in which the film’s moral messages were open to interpretation [3]

For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.

In the film The Breakfast Club, Deviance and Conformity to the norms are used throughout the film to help viewers understand the Labeling Theory and how it connects to the behavior of adolescents. Deviance simply put is the departing of social norms and and values in social situations while the Labeling Theory can be defined as that people generate their own self image solely based upon what others think of themselves which leads to poor self image and feelings about themselves and others around them. The Labeling Theory is applied in The Breakfast Club because it appears that all the characters feel like they already know everything about one another solely based on who they really are when they all first meet. In the film, we start to get an idea of exactly who the characters really are inside. In the first few minutes we start to understand that there is a brain, an athlete, a basket case, a princess and a criminal but by the end of the film we start to understand that the individuals are all different than what they seem. It feels like only in high school, you really care about how others perceive you, how you’re labeled and you’d do anything to just prove that you’re not some loser who spends time alone feeling bad for themselves. An example throughout the film is how defensive Claire acts when Bender is teasing her for all she has. By the end of the film, we start to understand that Claire does everything she can to get respect from her peers.

In the beginning of the Breakfast Club, 5 individuals arrived to detention. None of them belonged in the same group. They were all polar opposites. Never spoken a word to each other. However, toward the end of the movie they all realized they weren’t as different as they seemed.

perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the “net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013” ("Walt Disney Company Net Worth - Celebrity Net Worth,”). From the premiere of the Steamboat Willie cartoons in 1928 Disney has transformed pop culture as we know it today. This paper is designed to look into four major issues gender identity, gender roles, ethnicity, social class throughout Disney’s Cinderella (1950) and Frozen (2013). I aim to show that in these films can be found a subtle manual for social norms, a supplier of dominant family values. I will assess certain sociological concepts that are represented in these films namely ‘The American Dream’, standardization, pseudo-individualism and the creation of false needs. As a society, the understanding of these issues are instrumental to our being since our identity is often distorted through long term norms, ideals and merits set forth through these animated films.

When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse.

What’s important to understand is that the characters that Walt Disney created over the years, for example Mickey Mouse became icons, which had a lot of cultural significance, especially with children. The characters and their stereotypical body images, mannerisms, and behaviors were merely aspects of Walt Disney’s biased and vivid imagination and did not accurately reflect society or the culture for which they were created, but intern negatively influence his audience. Obviously, Wald Disney did not create the stereotypes, but it was the use of those stereotypes in his films that gave children the wrong impressions, specifically regarding gender roles or what it means to be a male and societies expectations of men.

Collins, J.C. & Porras, J.I., 1995, ‘Building a visionary company’, California Management Review, vol. 37, no. 2, pp. 80-100.

Walter Elias Disney (1901-1966) was the man who brought entertainment for the entire family into the homes of the people across the globe. He was both an entertainer and an entrepreneur, ensuring the long term success of his business and his entertainment efforts. Through today, Walt Disney remains a symbol of film making, creation and entertainment innovation.

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO

The Disney brothers began creating countless cartoons (some successful and others not so much), and in 1928, introduced Mickey Mouse to the world in the animated short, Steamboat Willie—widely described as the