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Competition As A Monopolistic Competition

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Competition in Smartphone Markets

Introduction
The competition in Smartphone Markets is a monopolistic competition, in which the products of each firm are differentiated and the entry barrier is free. Products competing in the network industries have network externalities.
Accordingly, this essay will deal with the following aspects of the question. Initially, the concept of the monopolistic competition is present. Follow by the idea of the network effect theory. The multi-sided market and the core business strategies is analyzed and finally, the examination of the future of the smartphone competition is shown.

What is the ‘monopolistic competition’?
Monopolistic competition refers to a competition where monopoly exists, and is neither a perfect competition nor an oligopoly. As the market competition become intense, the distribution of resource becomes rational; therefore, the level of competition in the monopolistic competition is more intense than it is in the oligopoly and perfect competition (Roberts et al, 1977). Another reason caused this is that the products in the monopolistic competition can be easily replaced. Nowadays, smartphones of different brands are similar on their appearance, details and even functions. The conditions for a monopolistic competition to exist are as follows. Initially, the products in the competition have to be differentiated. The differences can be in the quality of the products, the appearance, the label or the sales conditions.

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