Comparison and Contrast of General Motors and Toyota Motor

Cole, R. E. (2011). What really happened to Toyota? MIT Sloan Management Review, 52(4), 29-35. Retrieved from http://search.proquest.com.library.capella.edu/docview/875531966?accountid=27965

Recently there have been doubts concerning the survival of General Motors. These doubts stem in part from the firm’s unawareness of the automotive industry’s external business environment. This includes the consumer’s view of current events and economic trends. There are also key issues such as the emergence of technology that are related to the automobile industry that are covered by trade publications.[i] Doubts also stem from problems associated with G.M.’s internal business environment. These problems likely arose from the firm following the wrong generic strategy.

The loss of physical strength makes it difficult to maneuver a motor vehicle. A Driver is required to use necessary body parts such as their head and neck to check for blind spots before changing lanes and their hands and arms to grip the steering wheel. Elderly driver’s reflexes are much slower than when they were younger. Their response time to traffic signals, reacting to unexpected pedestrians and other motorists moving in front of them is slower.

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Strategic planning is one of the most crucial activities in any organization because it determines the company's operational course. Strategic goals will determine the company's tactile objectives while pursing various opportunities. These can be developed by a variety of means and there are complex models which have been developed to assist decision makers in applying appropriate techniques in building a strategy. This analysis will look at the company's performance over the course of the last few years and then develop a SWOT matrix to make recommendations.

Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles.

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

Following the war, production returned to the needs of the consumer with the introduction of the SB small truck and the SA compact passenger car in 1947.

“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will

Toyota Motor Corporation is well-respected Japanese company that designs, manufactures, assembles and sells motor vehicles and parts.

Toyota Motor Corporation is a Japanese automotive company founded by Kiichiro Toyoda. The company is the largest automaker in the world, reporting revenue of $226,950,182, and a market share of 11.8 percent. Toyota’s principal markets are Japan, North America, and Asia. The company’s core clientele consists of Baby Boomers, but they aim to shift and appeal to more demographics. Toyota’s chief competitors are Honda and Nissan, with Nissan potentially becoming its chief competitor in the future.

Toyota is a successful automaker. The quality of the products brought to market is of high quality and sold for a reasonable price. Their leadership showed strong business acumen and they were on the tip of the spear when it came to the innovation and marketing of hybrid vehicles. Their senior leadership and managers have anticipated market changes and kept their finger on the pulse of the consumers. Increasing market share, revenue, and profit have been the standard for Toyota. Management is a discipline of organizing and allocating a firms resources to achieve a desired outcome (Keat and Young 2009). For years, Toyota has reaped in the fruits of achieving their outcomes, but in late 2009 and early 2010 they faced economic conditions that turned their prosperous world upside down.

Executive Summary: This report provides a detailed company description of the giant automaker Toyota Motor Corporation (TMC), along with an in depth analysis and evaluation of their logistics, marketing, human resource management and international strategy. What is currently being questioned is the allowance of TMC to cross our borders and begin operations within our country. After reviewing all evidence found for and against allowing TMC to enter our nation, it was made clear that TMC provides many opportunities for economic growth and ultimately a higher standard of living. It is strongly recommended that Toyota Motor Company and all their business and operation activities be permitted and granted access to our country.

Toyota organization structure has been lauded as one of the structures which are most effective and efficient and hence its excellence in the market. The Toyota team has, however, undergone through some challenges just like any other organization. Some issues within the company can be attributed to its success, and their influence is well discussed in this business report. The report will mainly concentrate on some of the Toyota company aspects which include; culture, technology, size, marketing demand and the management style and which most of them are concerned with the organizational behavior

In 2012, Suzuki faced the question of whether or not to continue selling automobiles in the