Compare And Contrast Standardized And Differentiated Global Marketing

Canadian based company, Saralyn Mills, is in need of a new marketing strategy to repair the current shortage of sales in Quebec, Canada. According to the case study, the Quebec and Ontario markets account for 69 percent of the company’s sales in Canada. Currently, Saralyn Mills does not have an effective strategy in place for the market of Quebec. The company’s current goal is to implement a global standardization strategy, which is focused on keeping a set marketing strategy the same for every location. It is up to the marketing manager, Nicole Vichon, to come up with a new and separate marketing plan for Quebec. Even though this would be a major policy change from the current global strategy of Saralyn Mills, case facts prove it could be very effective.

They've asked me to choose about two kinds of businesses and I have to choose one product of each of the firms. After I’ve done that I should describe the marketing techniques that they use to promote they're product.

2. For M2 you should make comparisons between the cultural differences of the two contrasting countries, consider how products may have needed to be adapted or marketing techniques modified to suit the requirements of customers

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

The Second alternative would be geographical expansion, in order to seek new opportunities to create strong presence in the market and gain sustainability.

In addition, it is essential to generate detailed divisions for merchandise progress and industrial can have an effect on the company’s administrative structure known as product evolution. Centralized management retains all major decisions with one detailed decision-making group, whereas decentralized management lets company managers to have more ‘say’ in the executive process. Next, corporations that participate in the mass production of products may not exert as

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies

All throughout his play, ‘Macbeth’, Shakespeare excogitates the inevitable obliteration emanating from unrestrained ambition. He exposes in Act I Scene VII, the inner turmoil which plagues Macbeth succeeding the witches’ prophecy of his future as King of Scotland. A glimpse into Macbeth’s soul in this soliloquy enables the audience to analyze Macbeth’s character and state of mind at that specific moment, to gain a better perspective of Duncan’s character, to acquire information necessary to follow the play, and to foreshadow Macbeth’s future actions. These four purposes of Macbeth’s first soliloquy will be further discussed in the

2.If an organization decides to expand its operating activities to another country, it will have to revise its strategies. When a company is targeting local market, its strategy is different as it targets all its

The advertising laws and laws of promotional activities differ from country to country. The qualities of products admissible in one state may differ from what is permissible in some other state. Thus, the types of promotion are influenced by cultural differences. Apart from the legal factors, cultural and technical factors also influence the promotional activities. The demographic and geographic differences in the newspapers and television coverage and the association and link with the Internet also play an important role in the regulation of the promotion package. Consumer goods cannot opt for global standardized options, but the industrial products can select the best marketing strategy to cross the barriers of legal, technical and cultural issues and choose a standardized global option.

The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as R&D, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. These attitudes are defined by three orientations toward foreign culture: ethnocentric, polycentric, and geocentric.

Presently offering universally is simpler because of falling hindrances to cross-outskirt exchange. An organization doesn 't need to be the extent of these multinational mammoths to encourage and advantage from the globalization of business sectors. It is critical to offer a standard item to the around the world. Be that as it may, extremely critical contrasts still exist between national markets like buyer tastes, inclinations, lawful controls, social frameworks

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.

The future includes many advancements in technology and society itself. One thing that has been evolving over the years is women’s role in society. Back in the olden days, people thought it was taboo not to have a man by a woman’s side. But today women can achieve the same goals and desires without a man. As a fellow female, one must admit that we have had to fight for our roles in society. Whether it is to have the right to vote or equal pay in the work life; which is still an ongoing problem. Because of this movement, women have been excelling in every field possible. One reason why is because women are hard workers but great at multitasking. Women can stay home to mother the kids, cook meals, clean, and just about