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Company 's Mission, Vision, And Primary Stakeholders On Its Overall Success

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Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success. AT&T’s mission statement focuses on the customers intends to serve and industries it competes in. A firm’s mission should set it apart from other firms in its market and instill motivation and create compatibility for its stakeholders. A mission statement is designed not only as manual or guide for internal decision making but, also as way to coherently express it ideas to the community, customers and suppliers. “Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We 're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry” (Farfan, n.d.). A vision statement focuses on where a firms intends to be in the future ahead and what it intends to become. It is a written statement of its services and attributes that will continue to be provided to its customers and stakeholders. “It is also important to note that vision statements reflect a firm’s values and aspirations and are intended to capture the heart and mind of each employee and, hopefully, many of its other stakeholders” (Hitt, Ireland & Hoskisson, 2013, p. 18). Both the mission and the vision statement summarize the aspirations, objectives and company goals. This is important information for stakeholders in order for them to determine the amount

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