Communication through Fashion

Identity - Characteristics and interests that somebody recognises as belonging uniquely to them and makes up their individual personality for life.

Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.

Identity is a group of characteristics, data or information that belongs exactly to one person or a group of people and that make it possible to establish differences between them. The consciousness that people have about themselves is part of their identity as well as what makes them unique. According to psychologists, identity is a consistent definition of one’s self as a unique individual, in terms of role, attitudes, beliefs and aspirations. Identity tries to define who people are, what they are, where they go or what they want to be or to do. Identity could depend on self-knowledge, self-esteem, or the ability of individuals to achieve their goals. Through self-analysis people can define who they are and who the people around them

Identity is anything that can provide us with a way of answering what we are. I believe that there is a core basis of

Clothing has its own meaning in communication. We are being judged by our clothing every time we come in contact with someone. Human communication is accomplished by two ways, one third by words and the rest by nonverbal communication (Hickson, 1989). Clothes serve to be protection, social identification, sexual attraction, and many other services. Someone’s clothing can be different compared to others. Their clothing is based on their age, gender, occupation, personality, and values. According to William Thourlby, there are ten decisions that people around someone make based on their clothing along (Hickson, 1989). The ten decisions are:

Identity. What is identity? One will say that it is the distinct personality of an individual. Others will say that identity is the behavior of a person in response to their surrounding environment. At certain points of time, some people search for their identity in order to understand their existence in life. In regards, identity is shaped into an individual through the social trials of life that involve family and peers, the religious beliefs by the practice of certain faiths, and cultural awareness through family history and traditions. These are what shape the identity of an individual.

Identity refers to the way people see themselves--the groups they feel a part of, the significant aspects of themselves that they use to describe themselves to others. Some theorists distinguish between collective identity, social identity, and personal identity. However, they are

“BEFOR I CAN TALK TO YOU, PEOPLE SHOW THEIR SEX, AGE, CALSS, POSITION, WITH WHAT THEY ARE WEARING. ALL THIS IS REGISTERED UNCONCIOSLY“ Those words said by Alison Lurie in the language of clothes (1992), reflect perfectly the main point of my research. The society we are now living is an extremely conscious society regarding body image and the way we are presented to the exterior. We found an obsessive trend on wanting to look like celebrities by having certain items or looks and in relation to that a fear of not being percepted the tight way. This is where we found relation to how clothes are part of a conversation we haven 't started and are a form of expression. As there will be explained further on, we use clothes as a sign of our identity,as a way of representing ourselves and stand out from the crowd and also influence on how we appear in front of others making them (clothes) a huge part of our non verbal communication. This essay will discuss the ideas behind self -expression and the role of clothes has changed in that mater thought time.

Identity is the set of behavioral or personal characteristics by which an individual is recognizable as a member of a group. Each people have their own personality, being different and unique from other people. Even though it’s different, each people have some similarity with others that connected them together as a community or a group. However, these groups is not open for all people, some people have to sacrifice their aspects of identity in order to belong to the group that they want to join.

96). Further, individuals not only use their clothing to express their identity, but to also signal their belonging or allegiance to certain groups of society (Rucker et al., 2009 cited in Bennett, 2005). These aspects satisfy a person’s need to socially adapt, whilst still allowing him to be a distinctive individual within that group (Alfrey, 2010).

There are millions of words across the globe that are used to describe people and uncover their identity, but what is identity? How can you begin to describe something that varies so greatly from one human being to another? Can you create a universal meaning for a word describing human concepts that people often fail to define for themselves? Of course there isn't one definition to define such a word. It is an intricate aspect of human nature, and it has a definition just as complex.

How then do fashion and clothing achieve their symbolic communications both to wearers and their viewers?

As stated before, psychology is a form of self-expression, and a form of visual communication. The way one dresses may put one in a fashion subcategory. These subcategories are thought of as a whole and are subject to judgment and discrimination of sorts. For example, a person with many tattoos and a vintage style of clothing may be viewed as a “hipster”, and hence the viewer may assume many things of the individual. The fit of garments say many things about oneself. Made-to-fit clothing on men in the business world is more respectable than non-tailored clothes. With women, skirt suits create the balance between attractiveness and masculinity in order to appear respectable, much more than the overly aggressive pant suit. One may see the effect of clothing when one researches on how to dress for an interview in order to make an impression upon the hiring manager.

Identity is a word that is used very commonly and regularly by people in their daily life. Identity formation is a process of developing distinct, separate identity. “A person’s identity has many attributes. It is a representation of one’s unique personal experience, memory, ethnicity, culture, religious orientation, gender, occupational role, amongst various other factors. Erikson refers to identity as “some belief in the sameness and continuity of some shared world image.”Identity may be defined as one’s consciousness of one self and others’ perception of one’s individuality”, (Yamin, 2008).

Some people utilize fashion as a means of self definition. For example, for some people, brand names carry intrinsic value. A person may wear Burberry frequently. Why? The brand makes the person feel connected to the fashion that she loves. It does not matter that the person could buy about ten shirts at Kohl's for the price of one Burberry piece - the Burberry piece gives a person self esteem and pride in her appearance.