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Comfort Of The American Dream Essay

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The Comfort of the American Dream The United States was once a country that was founded and inhabited by outcasts and people who looked for a fresh start in the “land of opportunity.” However, the myth of the American dream is no longer considered a philosophy for Americans to live by, but is now used as a cultural reference or an identifier for the United States. The American dream holds various interpretations. This popular myth is unique to the United States and its relation to patriotism, makes it an easily exploitable trope in advertising. “American” is an umbrella term that identifies practically everyone living in the United States, and using nationalism is a safe way for the media to appeal directly to their audience without being too exclusive. Advertisements utilize the American dream by projecting certain goals and …show more content…

Advertisements set the standard of beauty because an audience perceives what is being distributed as an “ideal woman.” If she was not the “ideal woman” then why is she on the cover of all the magazines? In Media/Society: Industries, Images, and Audiences, David R. Croteau and William D. Hoynes write, “The most visible ad is the cover of the magazine. The standard image of the ideal woman on the cover suggests that purchase of the magazine will provide clues to how and what to buy in order to become the ideal woman.” This woman on this magazine, they claim, is simply being used as a form of covert advertising to sell products (182). The mindset is that if a woman purchases all of the products as the one on the cover then she will then be the “ideal” woman and will be in a comfortable position in that aspect of her life. She will not have to worry further of beauty. However, that is unrealistic as humans cannot reach perfection and even if they were exactly similar to the ideal woman the media would simply move on to the next interpretation of

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