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Comcast: A Case Study

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Customer called asking if could he still use his windows live mail because he will be switching over.. CAE immediately informed the customer that he can but he may need to update his windows email. Though CAE asked whether customer has additional question, during the call, there was no sense of ownership nor accountability from the CAE’s end. Customer’s name was even asked during the interaction. CAE lacked probing. It wasn’t identified whether customer will switch to another provider or to Comcast. CAE could have made the customer feel welcomed or

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