Coca Cola Research

The administration and selling expenses of PepsiCo were $14176 and $ 12674 in the years 2005 and 2004 respectively, while the operating expenses in 2005 stood at 111.85% of those in the year 2004. Similarly, the total operating expenses of Coca Cola surged by 10.75% in year 2005 as compared

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2009 and show reasonably good ratios indicating stability. For the 46th consecutive year dividend shave risen. About 74% of their net operating revenue comes from operations outside of the U.S .PepsiCo, Inc. is also a large company that has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks. Well known snack such as Lay’s, Doritos, Frito-Lay, Rold Gold, Cracker Jack, Quaker Oatmeal, Aunt Jemima, and Rice-A-Roni just to mention a few leading brand names. The

Coca cola is global company that supplies soft drinks its measure retail around the world. Coca cola wants soft drinks readily available to0 its customers. They don’t emphasize on exclusivity. Coca cola has flexed its financial muscles by buying it’s closed to compotators, and this includes (Fanta, cherry coke, vanilla, Evian, monster and sprite).

The Coca-Cola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of their bottling partners. While many view the company as simply "Coca-Cola," their system operates through multiple local channels. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Coca Cola’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to Coca Cola customers and vending partners, who then sell their products to consumers (Wikipedia, 2).

Purpose:- The purpose of coca cola is to design develop and advertise soft drinks the customers can enjoy, and also make profit from selling of soft drinks.

The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

In “The World’s Top 100 Food and Beverage Companies of 2015”, The Coca-Cola Company is the 5th largest beverage company which serve consumers with 3,800 beverage brands over 200 countries each day. The company is best known for its flagship product Coca-Cola which is invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler, who founded The Coca-Cola Company in January 29, 1892. As of 2015, the chairman and CEO of

Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2007and show reasonably good ratios indicating stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes from operations outside of the U.S.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

Base from the data report above, it’s clearly show that Coca Cola Company has manage to stabilize it self from 2011 to 2015. Within the last five years the net operation revenue for Coca Cola is within the $44,000-48,000 millions dollars range mark and that attribute to it share holder are between $7,000-9,000 millions dollars range mark. This clearly show that the company is financially stable and well operate.

Coca Cola Company’s Main Business functions areas are Accounting, Finance, Marketing, Production, Human Resource management, IT Support, Other functions, Research and development, Information Services. Coca cola Company’s very important functional areas are HR, Production and Administration.