Coca Cola Mission Statement

Bargaining Power of Buyers: The bargaining power of buyers is high in the department store retail industry. The volume of buyers is high, and buyers are very price sensitive in this industry. The products are not highly differentiated, and there are numerous stores that offer the same, or similar, products, giving buyers the opportunity to search for the lowest prices and information. The industry has substitutes available in the form of specialty, differentiated products and stores. This increases the power of buyers,

The bargaining power of customers determines how much customers can impose pressure on margins and volumes.

Bargaining Power of Buyers - The force of the buyer’s bargaining power can reduce prices and demand higher quality products and services (Porter, 1998).

Bargaining power of buyer: 46% percent brand loyalty means product is important to customer and he can pay more for the product – had positive effect. Also a large number of customers minimize bargaining leverage.

* With the multiple outlets available for consumers the bargaining power of buyers is high because if prices are too

Furthermore, there is the bargaining power of suppliers. This is where the suppliers have power over us being that they

It wants it’s employees to not only work but to have fun along the way and make it a great place to work where employees are inspired and motivated to bring the best out of them. Coca-Cola also values the health and well being of it’s employees and provides a wide range of employee development programmes for them to excel in their career. The company believes in transparency and free flow of ideas for which many forums like Breakfast meetings with CEO and President, Konversation every quarter and Bi-annual employee town hall meetings have been introduced.

It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company

The essay describes the key characteristics of Coca Cola Company and how these characteristics are aligned with the organizational behavior. The motivational theories are also discussed in detail which could be useful in managing such a large workforce.

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

According to Akbar and Inggriantara, 2012, p. 392, the buyer power of the buyers is about how simple the buyers can lead to the products’ prices goes up and down and the buyers may have more power when they buy the product in a large quantity. Moreover, the buyers will have the power when there are only a few buyers but many products offered in the market, the products are not differentiated.

Coca cola is well recognised in over 200 countries and served over 1.7 billion a day. Coca cola is the largest beverage producer in the work and exerts significant power over its supplies to receive the lowest price available from therm. Their strength also lies in the power of advertising.

Overall, Coca-Cola’s mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company’s scope; the reach of Coca-Cola is world-wide. It does not, however, do a good job of stating why its operation is better than anyone else’s. As a result, it does not define the competitive environment. Most of the ideals that Coca-Cola lists are generic -- every firm wants to do good by its shareholders and its customers. Consequently, the mission statement needs refined if it is to be taken seriously.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

PepsiCo is an American-based multinational corporation incorporated in 1965 in New York. It has marked its dominance in the manufacturing, advertising, and circulation of fibre-based nibble foods, beverages, and other commodities. PepsiCo was founded in 1965 in collaboration with Pepsi-Cola Company and Frito-lay, Inc. At first; this aerated drink was launched into the market with the brand name Brad’s drink in the year 1893.By the year 2009 Pepsi has become the most solid product of the company. The financial data of 2016 reveals that the company holds assets worth 74.129 US dollars. PepsiCo also actively participates in many charitable events; to list a few: grants to United Way and Young Men’s Christian Association. Pepsi has become a family