Noel Hollis Gabe Russ Isabel Semelroth Project Pinnacle Introduction Coca Cola Enterprises (CCE) embarked on a massive makeover of their information system in 2004 converting over to the SAP software. (http://www.beveragedaily.com/Formulation/CCE-SAP-join-forces-to-improve-supply-chain) This included a major overhaul of their legacy system and working with SAP to develop an app specifically for them. When this venture began in 1999 we must remember that the Spilt of Coca Cola Enterprises becoming an operation solely based in Europe had not occurred. Thus the implementation for SAP was not only in North America, but Europe also. Throughout the paper we will discuss how this conversion went and what exactly went and what effects …show more content…
Along with streamlining their procurement and supply chain processes. (http://www.informationweek.com/news/global-cio/showArticle.jhtml?articleID=17700199) One of the biggest benefits to this will be that Coca Cola Enterprises will be able to enhance the support they provide to associates in the marketplace and ultimately the customer directly. Another benefit is that Coca Cola Enterprises will more easily be able to use the information from everyday logistics activities and not only enhance the supply chain, but customer service also. COCA COLA ENTERPRISES will also be able to more actively interact between the back end and front end of their bottling company without any difficulty. (http://www.crm2day.com/content/t6_librarynews_1.php?news_id=109461) Direct Store Delivery (DSD): In 2004, Coca-Cola Enterprises and SAP announced plans to partner in a project to improve direct store delivery (DSD), equipment service, and full service vending of the bottling industry. Coca-Cola Enterprises will utilize integrated solutions of the mySAP Business Suite to improve customer service and customer satisfaction. mySAP Business Suite will also work to enhance interaction between inside sales, logistics functions, and field sales of the industry to reduce costs related to these areas. During this project Coca-Cola Enterprises and SAP will focus on a seamless integration of mobile and back-end
One department at Coca Cola is the marketing department. They use the following piece of information such as Web-Based communication. They use Web–Based communication to maintain a secure and effective way of communicating within the corporation. A strategic decision that the IT department has made at Coca Cola headquarters is to upgrade its current communications platforms. (Coca-Cola Enterprises Embraces Microsoft Software-plus-Services to Unify Its Workforce, 2008)
The next stage is a stage of providing the actual change actions. Here, the company has chosen a new CEO and President, Douglas Daft, who was an opposite of Ivestor. Daft was a delegator, who wanted to turn Coca-Cola to a most desired company by employees in the world. He also saw a company as a head of the class, when speaking about diversity of workforce and business. Daft was fast in his actions. He has put Ware on the position of Vice-President for Global Public Affairs, as he was concerned about diversity issues in the company as well. They applied Ware’s suggestions about supporting the diversity from the top-executives and tying compensation increases to the achievement of diversity goals. On this stage, the U.S. District Court for the Northern District of Georgia approved the Settlement Agreement, which was used to non-hourly U.S.-based workers of the company, excluding its bottlers and called for pay-back to employees, future pay equity and equal employment opportunity. Task Force was created to provide an independent supervision of company’s compliance and was reporting on implementation of these programs. On this stage, Coca-Cola learned a lot about its past mistakes and provided dozens of changes to its policies and procedures. As it is not possible to change a whole organization in a short-time period, Coca-Cola was implementing changes during the next decade after a lawsuit and even created a document, called “Manifesto of
A method to solve the problems about how to distribute the revenues and workload between WCS and local offices is to turn them into profit centers. The WCS will manage the direct account contacts and coordinate global brands and campaigns. The local offices are then subcontracted for local adaptation and implementation. This separation will also clarify the reporting relationships between the management-oriented WCS and the creativity-focused local offices. To remedy the communication problem, facilitate a thorough knowledge and information exchange and ensure consistency as necessary for global Brand Stewardship, the company's ERP system must be refocused on Customer Relationship Management aspects. The data extracted from Beers' client interviews will prove helpful in identifying these aspects. Company-wide accesses to this CRM system will empower front-line employees to fulfil the quality service promise given to the clients and will furthermore create a sense of network and community in the company. In addition, it will reduce transaction cost and boost efficiency, thus enabling O&M to maximize the profitability of voluminous
SAP provides businesses scalable and customizable solutions for all aspects of your clients' businesses, from production to marketing and Human Resources to finance reporting. Moreover, SAP products and applications will allow your clients to operate at peak efficiency levels, with better communication and faster decision-making. Therefore, the
SAP was founded in 1972 and today they are recognized as the world's largest inter-enterprise software company. Their products cater to various sectors of industry and every dynamic market. Their diverse software products have placed them as the third largest independent software supplier and their continuing excellence makes them a premier software company. The superb technological advances they have achieved in software have allowed SAP to maintain a high regard of respect from other major corporations in their industry. By implementing user-friendly software programs they have crafted a service and development resource that has allowed these major corporations to create an efficient supply chain and increase customer relations in
The Coca-Cola Bottling Company holds true to their values and strategy, thus creating more value within their brand. Business level strategy implements new products that embodies a fun and sociable atmosphere amongst family members and friends. This ambitious quality in a company is what pushes them past the threshold of complacency to move their product. One way they were able manage their brand globally was by using intense advertisements. Adding to their already famous and highly desired beverage, a business level strategy was instituted to add flavors to their cola product. By adding Cherry Coke and Vanilla Coke to their products, they satisfied the taste buds of millions upon millions of consumers here and abroad. Having the corporate level strategy makes the corporation thrive in the global market. It is also viewed as staying relevant or competitive, by developing more products that would best serve everyone who enjoys their product.
Founded in 1886 by pharmacist John Stith Pemberton, multinational beverage manufacturer The Coca-Cola Company is headquartered in Atlanta, Georgia. Today they are the world’s largest beverage company. Their current Chairman and CEO is Muhtar Kent. Other notable people are Board of Directors member Robert Kotick and Executive Vice President Ahmet Bozer.
The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.
Coca-Cola is a company that wants to invest in the future talent of their employees worldwide. An article that was published praising Coca-Cola and the strategies of their supply chain organization. Coca-Cola and other international companies have been grappling with the global challenge, obtaining resources to water. Coca-Cola knew that they needed to revamp the mindset of their supply chain managers to address this major concern and was on a critical mission to do so.
The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and
Coca-Cola understands that forecasting the bottlenecks is a necessity in this dynamic business environment. Leveraging from the collective geniuses of its various collaborations like the bottlers and suppliers in USA (Investors et al., 2014), it constantly evolves its supply chain process, to align functions like manufacturing, transportation and distribution (Anon, 2014). The company’s suppliers providing the system with materials, ingredients, packaging and machinery, must follow supplier guiding principles (SGP) and must comply with applicable laws and regulations, including those relating to child labour, discrimination, health and safety, etc. Coca-Cola addresses areas of concern by partnering with their chain of retailers, independent businesses and restaurants and providing them with nutritional information ensuring responsible marketing (Investors et al., 2014). It has joined World Wide Fund For Nature like other leading corporations to reduce their greenhouse gas emissions and has been able to significantly reduce their energy costs improving the energy efficiency ratio over
It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company
The coca cola drink made-up by pharmacist John Stith Pemberton in 1886. The formula and complete was bought in 1889 by Asa Candler World Health Organization incorporated the coca cola Company in 1892. In 1916, the company began manufacturing its illustrious bottle that remains signature style of coca cola of late. In 1928, Henry M. Robert Woodruff, whom were the company 's president at that time, LED the expansion of dope overseas once introduced the dope to the Olympic Games for the first time. within the 19 Sixties the company determined to expand with new flavors- Fanta, belief and Fresca, in addition it non ancestral the Minute Maid Company, adding a completely operation of business juices to the company. The
The industry I have chosen is the Pepsi-Cola Company. Pepsi is one of the world’s leading food and beverage companies. The company was founded by Caleb Davis Bradham, a New Bern, North Carolina pharmacist in the 1890s. Mr. Bradham became the first president of the company. Pepsi-Cola was formulated in 1898. He believed the drink was more than a refreshment but a “heathy” cola. In late 1902, the Pepsi-Cola Company was formed due to the rising popularity and demand for the Pepsi-Cola syrup. On June 16, 1903, “Pepsi Cola” became an official trademark. In 1910 Pepsi-Cola Company held their first Bottle Convention in
Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining financial accuracy and effectively managing resources. PepsiCo has embarked on a multiyear business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCo's systems and processes) enterprise resource planning application (PepsiCo.com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain in step with the changing needs of the trade, which could result in the loss of customers. Failing to deliver this application on time or anticipate the necessary readiness and training needs could lead to business disruption (PepsiCo.com).