Coca-Cola In the city of Atlanta, in 1886 the world was forever changed by one individual. Dr. John S. Pemberton articulated a syrup that when combined with carbonated water became the world’s leading beverage Coca-Cola. Frank M. Roberson, Dr. Pemberton’s bookkeeper and partner named the beverage. In addition, he is credited with writing out the Coca-Cola logo in his handwriting which was trademarked and is still used today (About Us Coca-Cola History, n.d.). On August 16, 1888, Dr. Pemberton passed away from cancer only five months after filing a petition for incorporation of Coca-Cola Company (King & Dobbs, 2015). In the time preceding his death Dr. Pemberton had started selling portions of his interest of the company. His last part was sold to Asa G. Candler right before his passing. Candler eventually purchased others rights and gained complete control of Coca-Cola (Coca-Cola Company, 2012). He advertised and continued to successfully grow the brand image of the Coca-Cola syrup. Today just as in the beginning, with a thriving product, constantly being proactive, and a marketing strategy that is beyond compare Coca-Cola is still successful, 129 years later. Customer Satisfaction Customer satisfaction remains a key component to the success of the beverage. Coca-Cola strives to maintain a level of customer service that is unparalleled to its competitors. Customer service representatives are available to answer questions or concerns by emailing, writing, or by calling an
Coca-Cola was the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr. John S. Pemberton created a syrup to be added to carbonated water and served at soda fountains. Dr. Pemberton did not live long enough to see his invention “become the worlds’s #1 selling sparkling beverage” (World). Pemberton was fortuitous in that he sold portions of his business before his death. The largest portion was sold to Asa Candler, who began to distribute the soda to other areas besides Atlanta. What was originally just a fountain soda was about to make its mark across the world in its distinctive bottle and advertisement jingles, leaving its brand throughout each home.
Coca-Cola- In May 1886 John Pemberton invented a drink, Coca-Cola, by accidentally stumbling on the right combination of ingredients while trying to devise a cure for headaches. Pemberton was an experienced maker of patient medicines, which were hugely popular in America in the late nineteenth century. The name was coined by one of Pemberton’s business associates, Frank Robinson. He also contributed to the promotion of the drink by sending out tickets for free samples and putting up posters and banners that read “Drink Coca-Cola, 5c.” Robinson also developed the famous logo for Coca-Cola, which appeared in newspaper
Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his
John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.
Candler took the opportunity to negotiate with Mrs. Pemberton about ownership and how the company was going to be ran. Dr. Pemberton had the intentions of his son Charlie running the company after him, but Candler still made his way into owning the trademarked of Coca-Cola. Mrs. Pemberton sold her stake of the company for 300 dollars, which was a good offer at the time. On June of 1894 Charlie was found unconscious and was immediately rushed to Atlanta’s Grady Hospital where he was pronounced dead ten days later at the age of 40. After the Charlie’s death, Dr. Candler became major owner of Coca-Cola.
John Stith Pemberton was a man who was well-respected by the state’s medical establishment. He was known for being the inventor of the beverage Coca-Cola and he grew up in Atlanta, Georgia. He spent most of his youthful years in Rome, Georgia after being born in Knoxville, Georgia in 1831. Pemberton did his studies at Southern Botanico Medical College of Georgia in 1850. He made a modification to the Coca Cola beverage. He was forced by his state to do a modification on the product of Coca Cola. Pemberton’s formulas, business, and replacement of cocaine to sugar syrup in Coca Cola showed true factual
the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca
Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.
Coca-Cola’s customer segments meet the needs of every age and every lifestyle. They provide a variety of products from different flavored sodas to soy based drinks. They have a drink that targets every age group. For kids and adults, they have
The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified
Dr. John S. Pemberton is the man that created the drink today that is one of the most popular beverages in the world called “Coca-Cola.” He created his own flavored syrup but it was his partner Frank Roberson who deserves the credit for the name. The key governance guidelines for the company are as follows: Board Mission and Director Responsibilities, Board Leadership, Director Qualifications, Director term and tenure, Determination of Independence, Committees of the Board, Director Access to Officers, Employees and Information, Director Orientation and Continuing Education, Annual Chairman of the Board, Management Success, Annual Board Performance Evaluation, Director Compensation, and Board Interaction with other Interested parties. One
A pharmacist named Dr. John Stith Pemberton founded the Coca-Cola company on May 8, 1886 in Atlanta, Georgia. Taking it down to Jacob’s pharmacy where it was mixed with carbonated water and selling for five cents a glass, is when Dr. Pemberton first created this caramel-coloured liquid. Frank M. Robinson, who was Dr. Pemberton’s accountant suggested the name Coca Cola and penned it in it’s now famous script. Offering more than three thousand products and selling more than 1.4 billion servings each day in over two hundred countries in more than one hundred and twenty years later Coca-Cola has over four hundred brands. There are many stakeholders in The Coca-Cola company today with so many brands and products. Few of the company’s stakeholders include: suppliers, investors, partners, consumers and the employees. In 1999 with the race discrimination action lawsuit, these stakeholders would experience some sort of negative ramifications from any legal or ethical issue that may arise involving The Coca-Cola Company.
Coca-cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel- coloured syrup in a three legged brass kettle in his backyard Dr Pemberton was skilled doctor and his chemistry work was of high quality. He developed chemical laboratories that were later state run analytical facilities. But he never realised the potential of Coca Cola. There were his successors that developed Coca Cola in the brand it is today. Until 1905 the soft drink
(The world of coca cola, 2015) Dr. Pemberton 's accomplice and accountant, Frank M. Robinson, is credited with naming the drink "Coca Cola" and additionally outlining the trademarked, particular script, still utilized today. The Coca-Cola Company is an American multinational drink organization
The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain