Cloud Surfers Case Study

The primary purpose of this essay uses persuasive writing to get her point across. Informing the reader about the eco dangers of buying outsourced clothing material. Most people often want the cheaper alternative without going to the flea market or charity clothing banks. But all the clothes get worn down, shrink, fade or just deteriorate in the end because the fabric is unsustainable. Resulting in the t-shirts and jeans to be tossed away and put into a landfill. Where they have been found to transmite “more than three million tons of carbon dioxide emissions”. (Siegle, 7)

Woolworths believes their existence is directly linked to the global environment as well its community. In carrying out its activities, Woolworths believes it must maintain respect for human dignity, and strive towards a society where the global environment is protected. Woolworths are committed in understanding how people feel, their fears and their needs and aligning the business’s focus into addressing those needs in order to build both loyalty from customers and effort from employees (ICAA, 2011).

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Central idea: Our environment is being destroyed by the fashions business models and several organizations are revolting against this.

The MacBook Pro, is a laptop that allows you to perform many functions. Functions include doing school work to browse the internet, paying bills, shop online, etc. The MacBook strikingly makes our lives easier and is relevant to the consumer's daily life operations. Yet an externality, which is defined as, “an unintended and uncompensated loss or gain in the welfare of one party resulting from an activity of another party.”(Leonard, 2007). Additionally, Apple products are extremely high in costs; the expense is not just deducted from our pocketbooks but far extends to the damage that is imposed on our natural environment. Apple advertisements distract consumers from understanding potential detrimental impacts on the environment, as for they

The rapper Kanye West stated “She don`t believe in shooting stars but she believes in shoes and cars.” Malls, Outlets and online resources are the most common sources for shopping experiences for many people today. There are also the many food outlets and sales that encourage people to purchase items that may or may not be necessary. In her essay, “American Consumerism,” Jamie Bentley reflecting on Simon Benlow’s essay “An Apology to Future Generations” that expresses concern about consumers’ negative impact on the environment reveals this generation’s obsession with materialism, with the hope that people will learn to do more with less. The many options available to purchase items create a problem for individuals who desire to have what they

This paper will reflect on the readings that we have done thus far, as well as ask the important question of how our daily lives, the things that we buy, use, and throw away, are all intertwined and built to impact climate change. Readings such as: Poverty, the environment, and the market, Tangled routes, the story of stuff, and This Changes everything gave us a glimpse into how humans are the primary contributors to climate change. Also, the movie; These changes everything, builds upon the image that humans are the primary contributors to climate change.

Lululemon is the third leading speciality sports apparel store, behind Nike and Adidas (appendix 1), retailing for women and a small range of men. They have capitalised on the growing trend of fashionable gym and street clothes (Ibisworld, 2016). Their vision is “Elevating the world from mediocrity to greatness”, through their 350 stores and online store shipping to 80 countries (Lululemon, 2016). A SWOT analysis in appendix 2 reveals the sustainable niche of Lululemon’s market, while below demographics, social trends and environment macro-environmental factors are discussed due to their relevance to Lululemon as a modern brand, the others are outlined in appendix 3.

The human population has grown to be a species of consumers. We consume way more than we need too, slowly destroying our environment in the process. In the last thirty years, we have used more than thirty percent of the planet’s natural resources. Eighty percent of the planet’s original forests are now gone. In the United States, almost half of the waterways have become undrinkable. There is more carbon dioxide in our atmosphere today than there has been at any point in time in the last 800,000 years. Margaret Atwood very cleverly shows this consumer culture in her novel, Oryx and Crake. She shows how this consumer culture is bringing us, as well as our planet, to an end. In Margaret Atwood’s Oryx and Crake, the degradation of the environment

In this section of the course we have been focusing on the most influential leadership skill; the ability to reshape our self-defeating thoughts of humanity so we can create a future we desire. In Frances Moore Lappé’s book, EcoMind: Changing the Way We Think, to Create the World We Want, she explores the “thought traps” humans categorize ourselves into that do not allow for improvement or progress toward a sustainable future. Of these thoughts traps I chose two that I found to be of most interest to me. The first being, Thought Trap 2: “Consumer Society is the Problem – out of control shopping is overtaxing natural resources”, and the second being, Thought Trap 4: “We Must Overcome Human Nature to Save the Planet- humans are greedy, selfish, competitive materialists. We have to overcome these aspects of ourselves if we hope to survive”. Simply stating these titles evokes negative, self-defeating emotions, and through analyzing why we as humans trap ourselves in these ideas, we can work to reframe these negatives and turn them into a positive future. I chose these two chapters specifically because they compliment each other nicely. I will be first examining where our underlying desires for consumption originate and who is to blame, followed by taking a closer look at human characteristics, both positive and negative, and how they relate to our role in society. Throughout the book and especially these chapters, Lappé sets the bar high for leadership skills by making herself

Consumerism often causes people to identify with a product or brand on a personal level. Certain products have come to represent different levels of society, with swankier products like muscle cars indicating high class and such products as generic “store brand” shampoo indicating low class. People feel that they have relationships with their favorite brands and products and define themselves by what they buy and own. The mass production of cheap products uses precious fossil fuels at an alarming rate. This has an obvious negative impact on the environment.

They have fulltime jobs, families and responsibilities. Their schedules do not always permit them to take off exploring the world. To continue to expand the North Face’s product offerings to these consumers we have come to recommend a new product line, coupled with a new ad campaign. The new product line is a line of casual wear containing sweats, sweatshirts, hoodies, t-shirts, hats and beanies. North Face consumers can rest well knowing that this casual wear will continue to include the high-tech developments The North Face is famous for, as well as the environmentally conscious process used to produce their apparel. Consumers will still be able to identify themselves as having a connection with nature, even if they aren’t able to get out exploring as often as they would like, as well as continuing to show others this message.

Cloud computing is an emerging model where users can gain access to their applications from anywhere through their connected devices. A simplified user interface makes the infrastructure supporting the applications transparent to users. The applications reside in massively-scalable data centers where compute resources can be dynamically provisioned and shared to achieve significant economies of scale. A strong service management platform results in near-zero incremental management costs when more IT resources are added to the cloud. The proliferation of smart mobile devices, high speed wireless connectivity, and rich browser-based Web 2.0 interfaces has made the network-based cloud computing model not only practical but

(3) Web Services in the Cloud - instead of delivering full applications, this service allows users to access APIs for added functionality.

The world’s most valuable brands are Apple, Microsoft, and Google. Apple is such a globalized icon that within the first quarter of 2014 Apple earned more than Google, Facebook, and Amazon combined. As an Apple iPhone owner I am globally involved through my day to day actions. Apple is a very popular technology that a large amount of the world’s population owns. Owning an iPhone connects me to over millions of people around the globe making us part of globalization, which is “The expansion and intensification of social relations and consciousness across world-time and world-space” (Steger 15). Apple customers are exposed to capitalism, economics, and sustainability through their purchase of Apple products, most commonly iPhones, which ties them into globalization.