Chocolat Advertisement: A Healthy and Luxurious Treat Essay

It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that

The main color is yellow, which is in accord with the butter. The yellow color filled with the sky, it looks like the scene of dusk. However, the color of the brand is red. It’s like in the dusk, and the sun rises again. In my view, it give us a signal that the Land O’ Lakes will never fall down, even in the dusk, it can rise again! Some words also showing on the brand, four words are italics. They are “sweet cream” and “lightly salted”, respectively. The sweet cream and lightly salted shows the taste of the butter. Consumers can directly know the character of the butter by the words. In addition, compared with those words I discussed above, the “magic candy” and “ recipes inside” are more catch people’s eyes. Since they have blood red color, and outside of them, a dotted rectangle covers them. As far as my concerned, the dotted rectangle makes the words inside more magic. It seems like the candy indeed has magic, because it gives me a feeling of twinking. Comprehensively to see this logo, we can find that it is symmetrical and balanced in general. It emphasizes the harmonious between nature and human. Everything in the image is

While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).

When we are sad, we eat. When we are happy, we eat. We celebrate birth, life, and death with food. Our emotions are bonded with food. A simple bite of food can remind us of happier and safer times or it can make you wallow in sadness, for those happier and safer times are long gone. You can taste the love prepaid in food; it fills you up with glee. However, you can also taste the oppression in food, each morsel sautéed with anger and anguished. Food and humans have an influence, over the other; the two are emotional bound. The food in Like water for Chocolate was more than just for nourishment, it was an outlet for concealing emotions of the characters. The food expressed heartache and joy. It brought out both good and bad memories. Whether they were cooking or eating it, food was more than just, dinner to the characters.

The business, “Built With Chocolate Milk” is a food and beverage company that is informing athletes with the knowledge of drinking chocolate milk after their workouts. The company is sponsoring athlete Mirinda Carfrae in their promotion for the reason being that she refuels with chocolate milk after she completes a workout. The advertisement was featured in the magazine “Bicycling” due to the athletic nature of the drink and magazine. The company’s focus is educating their customers by briefly explaining on the advertisement the benefits of consuming chocolate milk after a workout. Also, in the “Built With Chocolate Milk” advertisement, the producer uses different font sizes to highlight important information, a unique color perspective as well as the athlete Mirinda Carfrae to sell the product.

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Together with the usage of green sources to power the factory, these factors raise up the prices of a chocolate bar to the average of $5. It enhances the brand’s value and good image in people’s observation. Even though their prices are more expensive than other competitors’ prices, Theo still has a loyal following of organic chocolate customers. However, it does a very little traditional advertising. Therefore, in order to maintain the loyal customers and attract new consumers, Theo Chocolate is partnering with local and non-profit organizations that promote their company. Joseph Whinney understands that “Having the ingredients and the quality of the product is the most important thing. And then Fair Trade is the secondary message” (Lindell, par. 19), people concern about the taste, the quality, and the organic food. Besides that, Joe believes that people also care about how a company treats its employees and decide whether they wan to to do business with that company or not. Therefore, combining the two strategies is a good way for Theo to promote itself and build brand value inside customers’ minds.

Moreover, consumers and employees are also demanding chocolate companies to follow good corporate social responsibility practices in addressing the environmental concerns in terms of how to design its packaging, procurement and operational decisions. Human rights concerns are also high in terms of consumer expectations of chocolate companies with respect of forced child labour in West Africa. All of these driving forces - societal concerns, attitudes and change in lifestyles, are strong enough to shape up the competition and impose the constraint on chocolate industry profitability and competitive survival.

“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.

Art is an incredible medium when used to its fullest potential. What I mean by that is; it has the capabilities to surround the viewer with its imagery and play with the emotions. Paintings are particulary effective in doing this through the use of color tones and ‘temperature’. For example; El Greco used a lot of blue and green throughout his body of work. The outcome is that the subject matter comes off as ghostly and perhaps a little alien. This is in high contrast to Georgia O’Keeffe’s desert paintings, which utilise reds, yellows, and browns to create a ‘warm’ and appealing landscape.

(Transition: The history of Hershey’s chocolate laid the foundation for the many different types of chocolate eaten today.

By October 2012, it had been over 15 months since Apollo Foods, a global consumer packaged-goods firm, had obtained the rights to distribute the well-known European chocolate company, Montreaux, in the United States. Andrea Torres, the director of new product development at Montreaux Chocolate USA, is presented with the

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

EndorphinsChocolate, one America's top industry's. We produce more chocolate and chocolate products than any other country, over 2.9 billion pounds a year. There has been much controversy about the lack of nutritional value of in it's contents, yet new studies have shown that

The natural environment involves Cocoa beans that are needed by Whittaker’s to produce their chocolate products. Over the next few years, the world is expected to face a chocolate ‘drought’, leading to soaring prices of cocoa beans due to insufficient consumable cocoa to chocolate manufacturers. (Western farm press, 2011)