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Cheese Cake Factory Competitive Advantage

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Assignment 1: Identify Your Competitive Advantage.
Write a three to four page (3-4) page paper in which you:
1. Identify which restaurant you choose to research, and explain that restaurant’s strengths, and weaknesses and justify your explanation
2. Identify one (1) way in which the restaurant you choose can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.

1. Identify which restaurant you choose to research, and explain that restaurant’s strengths and weaknesses and justify your explanation

I have chosen to research the Cheesecake Factory for assignment 1.
I am going to and explain Cheesecake Factory’s strengths and weaknesses and justify my explanation. …show more content…

Cost of an average meal for one may run $18.00. On top of not being budget friendly to many, customers with small children may not find a table right away, and have to wait in a long line to be seated. Currently Cheesecake factory does not allow reservations to be made and all patrons must walk in on a first come first serve basis. Personally, if I see a line that goes out the door, I will turn around and find a restaurant less crowded to and avoid the long wait.

2. Identify one (1) way in which the restaurant you choose can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.

One way Cheesecake Factory can utilize its strengths and minimize its weaknesses is by marketing. The owners Oscar and Evelyn Overton made a brand with a great American success story and developed the awareness of their product. That awareness should be further spread by use of technology and not only by the methods being used now which are personal selling, sales promotion, public relations and direct marketing. The main thing I have noticed about Cheesecake’s marketing strategy is that I have never seen a Cheesecake Factory commercial. I do see that they have heavily invested in the surrounding communities where word of mouth has prevailed as their main advertising method. A new advertising strategy would be effective when they using TV and internet networking sites would bring

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