Assignment 1: Identify Your Competitive Advantage.
Write a three to four page (3-4) page paper in which you:
1. Identify which restaurant you choose to research, and explain that restaurant’s strengths, and weaknesses and justify your explanation
2. Identify one (1) way in which the restaurant you choose can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.
1. Identify which restaurant you choose to research, and explain that restaurant’s strengths and weaknesses and justify your explanation
I have chosen to research the Cheesecake Factory for assignment 1.
I am going to and explain Cheesecake Factory’s strengths and weaknesses and justify my explanation.
…show more content…
Cost of an average meal for one may run $18.00. On top of not being budget friendly to many, customers with small children may not find a table right away, and have to wait in a long line to be seated. Currently Cheesecake factory does not allow reservations to be made and all patrons must walk in on a first come first serve basis. Personally, if I see a line that goes out the door, I will turn around and find a restaurant less crowded to and avoid the long wait.
2. Identify one (1) way in which the restaurant you choose can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.
One way Cheesecake Factory can utilize its strengths and minimize its weaknesses is by marketing. The owners Oscar and Evelyn Overton made a brand with a great American success story and developed the awareness of their product. That awareness should be further spread by use of technology and not only by the methods being used now which are personal selling, sales promotion, public relations and direct marketing. The main thing I have noticed about Cheesecake’s marketing strategy is that I have never seen a Cheesecake Factory commercial. I do see that they have heavily invested in the surrounding communities where word of mouth has prevailed as their main advertising method. A new advertising strategy would be effective when they using TV and internet networking sites would bring
The main purpose of this research study is to come up with a strong analysis on the performance level the restaurant. The following objectives have been brought forward with regard to this purpose.
I have chosen for my mid term paper, the company chick fil-A because it has an unusual way of doing beasuneses in comparison to other major fast food restaurant. Chick Fill-A is a fast growing restaurant despite their idea of closing Sundays and also making chicken the primary source in their menu. I like their concept because it the opposite idea of mayor food industries that mainly serve meat. I want to know why challenges it face and how they manage to bring people into their business. I also want to learn how a company is affected by closing one day and if it makes a diference to their profit. I have seen a lot of restaurants opening around my area and they are allways full and I was even surprice on how they solve their drive true problems
In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
Discuss the competitive practices of grocery chain stores in your area. How have these businesses begun to engage in competitive practices that are now affecting all of the food service operations in your community?
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
Imagine you are thinking of starting a restaurant in your community. Answer the following questions:
Question 8. TCO 6. Discuss the importance of matching the restaurant’s concept to the location.
1. List and briefly describe the advantages and disadvantages inherent to the food truck business model and as compared to traditional restaurants.
Everybody has a favorite place to eat. Eating out can be a very pleasant experience or a disastrous one. People are free to choose from a wide range of different restaurants where to spend time and have a meal. Although, not all restaurants are the same and each has different characteristics regarding class, interior, cuisine and service. This paper provides a comparison of 4 different restaurants (fast food, casual, upscale): McDonald’s, Panda Express, Applebee’s and Delmonico’s.
The study begins by explaining how much the residents of Gourmand love good food. They love food so much that that over time, a commission of distinguished chefs had decided that not any one should be capable of opening up a restaurant. If a restaurant was to be open, a chef would have to have 21 years of training, attend a prestigious school, and obtain a license to become a chef. These guidelines would ensure that when a resident would go to a restaurant, the food would be good. The first-class quality of food consequently rose the prices of restaurant meals to become very expensive.
There are many key aspects to owning and operating a successful restaurant in a competitive market with little or no room for error. A restaurant’s
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
3. Describe Family Dollar’s competitive advantages and disadvantages with respect to competition from conventional supermarkets and box stores.