preview

Chapter 9 Simulations: A Case Study

Satisfactory Essays

After finishing the chapter 9 simulations the key concept I learned was the target market, and how to price the products. Company should identify the which group of customer that they want to target for the particular product and how much customer are will to pay for that product. In the simulations they give one example about the bags. Company raised the price on the bags because of the high quality of product and it provides additional benefits for the customer. I would suggest other to research about the customer need and wants before deciding for the price. If customer doesn’t need your product then it is not great idea to put those product in their

Get Access