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Chapter 8 : Behavioral Economics

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The most fascinating chapter for me was Chapter 8, Behavioral Economics, more specifically the two-part process of our brains, System 1 and System 2, the most common biases, and the two systems interaction with each other. I’ve always been fascinated by human behavior and thought; why we do the things we do, what causes our actions, and why we constantly indulge in self-destructing habits and tendencies even though we have a clear understanding of the adverse effects of those choices. Learning about the motives and reasons why we undertake these actions are very important to me for many reasons. Mostly to reverse already previously ingrained bad habits from my child development, to have the knowledge and skills to prevent myself from …show more content…

So, the fact that our System 1 is accurate for the most part is great since we unconsciously rely on it heavily. However, it does come into trouble because with any great benefits will come with side effects. System 1’s process is mostly meant for efficiency and therefore not always effectively rational. System 1 is full of heuristics and cognitive biases. Heuristics being the mental “shortcuts” we take in coming up with immediate reactions and responses to save energy, and cognitive biases, learned and hardwired systematic errors in our judgement and thinking. Due to it being intuitive, most of the time we are not even aware we are making these errors. A benefit that comes out of this is that the errors are mostly systematic errors. This means that the errors, once known, become consistent which then becomes predictable. Some of the most well-known and studied cognitive biases and heuristics are the confirmation bias, overconfidence bias, availability heuristic, planning fallacy, and framing effects. Of those, in my opinion, the most damaging, depending on its context, can be the confirmation bias and the popular term “inattentional blindness” from the famous video the Invisible Gorilla where participants were given a demanding System 2 task to watch people passing around a basketball and keep a silent count of the passes. Well the researchers had a fake gorilla walk through half way and too many people had completely missed the gorilla due to cognitive

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