Chapter 5 Answer Key

1.“Rule number one: If someone disrespects you, you send a message so fierce that they won't have the chance to do it again.”

3. (10 points) Trace the image of the bee to perception. (Include all focusing, transduction, transmission and perception processes and structures)

11.80. A r oom that m eas ur es 12'x 15'x 10' has gener al di l uti on exhaus t venti l ati on of 1

True/False Indicate whether the statement is true or false. ____ ____ ____ 1. End-user computing refers to the use of computers for both business and personal use. 2. The first computers used widely in businesses were available during the 1940s. 3. The goal of transaction processing on early computers was to replace as much manual processing of business information as possible with automated processing. 4. Among the reasons for the growth in decentralized computing was the availability of inexpensive personal computer hardware and productivity software. 5. The applications development backlog was due to the inability of computer professionals to design and write programs fast enough to keep up with the demand for new

The final stage of the research was like the last two although concentrating on another aspect. The purpose of the stage was to focus on the mechanisms that are used in illusory causation. The conclusion is that the causation relies on the perception of one rather than the analysis of the footage. It was noted that the point of view of the participant will impact the way they register the information and it will influence their judgment on the case. For example, the subjects may watch the video over and over but the brain will only focus on the movements instead of what is said. When it comes to the verdict, it will be based on the movements because the brain cannot recall the audio portion (Lassiter, 2001).

Each trial begins with the presentation of a fixation cross in the center of the screen, visible for 500 milliseconds. The fixation cross is removed and immediately followed by the word and color stimulus; this

12. Your aiblity to raed thsi sntenece desipte its mnay mssipllengis is deu to ____.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

First, an understanding behind the structure of the eye helps to understand the problems that can develop. Following a ray of light, the ray will first pass through the cornea, a convex and transparent lens that protects the eye. This is also where most of the refraction of

A) Major structures of the eye include the cornea, pupil, iris, lens and retina. The cornea is responsible for the focus and entrance of light. The pupil, an adjustable opening, decides the measure of light that enters the eye. The light's brightness effects the size of the pupil meaning it will either expand or get smaller. The iris plays a role in size as it regulates the amount of light by controlling the size of the pupil. The lens is an aspect of the eye that is located behind the pupil. The function of this part of the eye is to focus light on the retina. The retina is comprised of receptors called rods and cones. The reason for the retina is to get light that the focal point has centered, change over the light into neural motions, and

In the original version of this experiment, participants saw a static rectangular display made up of a number of identical objects. At the start of the trial, a few of these objects briefly blinked, indicating that they were the targets

The eye is the window to our world. Not only it gives us a pathway to sight, but it gives us the sense of beauty, direction and understanding. We can use basic physics principles to understand the mechanism of the eyes and how to correct abnormalities for maximum vision. One of the first concepts for the eye was made by Plato, the great philosopher. In 400 BC, he theorized that rays of light were emitted from the eyes. It was not until 1604 AD when a man named Johannes Kepler hypothesized the retinal image, or the refracted image through the crystalline lens in which the brain can interpret. Two hundred years later, Thomas Young discovered that the lens are pliable and changes shape depending on the focused object distance.[12] Without the

1A. The pathway of vision is most easily explained by a light sensory neuron that is triggered and then is passed on to the interneurons, passed on to the LGN neuron in the thalamus, which then goes to the occipital cortex neuron. When the eye sees the red balloon start to come out of hand of the man, the left visual field picks it up and the light travels through the left eye of the retina to get to the photoreceptors, these signals are then passed through synapses to bipolar cells and from there to ganglion cells which leave the eye as the optic nerve. Some of the axons or ganglion cells cross over to the other side of the brain and some of those axons stay on the same side of the brain. This is so the visual field can cross the image over to the correct side of the brain that it will be essentially processed at. One pathway that the brain sees and image is the “old pathway’”, and this pathway would tell me where the balloon is and enables me to turn my head and body to follow it as it is released. The other pathway it is seen as is the “new pathway”, which determines what exactly the object is and then decides how to respond to the image. The temporal lobes control the “what” that you see, the parietal lobe controls the “how” pathway.

First, our eyes skim, then our brains tend to jump to conclusions. The impact on seeing something starts with light rays bouncing off an object. These rays enter the eyes through the cornea. The cornea is a transparent layer forming the front of the eye. The cornea refracts the light rays as they go through dark part of the eye, called the pupil. The iris(a flat, colored, ring-shaped membrane behind the cornea of the eye, with an adjustable circular opening(pupil) in the center) contracts or expands to change the amount of light that goes through.Then, the light rays go through the lens of your eye, biconvex structure in the eye that, along with the cornea, helps to refract light to be focused on the retina. Last, the cell in the retina, called cones and rods, turn the light into electrical signals. That gets sent through the optic nerves, where the mind clarifies them.

Memorization is a key aspect in the lives of individuals, in order to learn, one must be able to retain and relay information or learning wouldn’t be possible (O’Keefe, 2008). O’Keefe enhances her concept of color and its effects on memorization, and found that color plays a role into memory retention (2008). In a black and white ad, only 6% of individuals could recall it, but in a colored ad 21% of respondents were able to recall it (O’Keefe, 2008). Opponent-process and trichromatic theory emphasize how individuals see images in wavelengths and