Executive Summary
As a latecomer in Korean credit card market, Hyundai Card has gradually increased the market share since it entered the business in 1999. With its tie with Hyundai motor group, the company branded itself as "Hyundai M Card". It started off by attracting buyer to consider using the card to purchase Hyundai automobile by offering discount. In later stages, the company has adopted the customer segmentation strategy to diversify its target groups of clients.
With the emphasis on market segmentation based on different groups of card holders, utilizing clients ' card usage data, it has led to the unique customized service via alphabet card marketing activities. The strategy has led to great success, Hyundai Card
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Cons: With the end of the credit card business era, Hyundai may suffer certain degree of reputational loss in the domestic market, people may start to worry about the future of the company, it may cause bigger problem to other core business such as the automobile business.
2. Down size the business by cutting cost
Pros: The company can remain as a player in local card business, and the company can allocate additional budget to invest in other areas of business with higher return Cons: With less budget allocated, the company may start to lose the status as one of the four biggest player in Korean card business
3. Stay aggressive in card business but try harder to expand the international market
Pros: While the company remains its presence in its domestic market, the company will develop more profit growing point in overseas market
Cons: The uncertainty in less mature overseas market may not guarantee profit, it can also lead to unexpected loss for the company
Decision Matrix Three options may be good options for different companies. For prestigious brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good
Budgets involve and affect the employees and the members of the deciding board, they may cause conflict. There may be difficult opinions on how limited funds are spent. Some departments e.g. production with tight budgets could feel self-conscious. This means decision will be slowed down and this can also slow down the production rate and this means ASDA would not be able to male as much in the given
The liberalization of the money related divisions in Asia has brought about the fast spread of charge card organizations and monetary organizations giving different sorts of purchaser credit. The charge card market in general world has extended radically that the guarantors of outside nations has presented cellular telephone Visas for the comfort of their customers.(Amin, 2008) This, combined with the passage of remote banks, has enormously expanded the quantity of credit cards accessible, and consequently such spending in Pakistan. Despite the fact that charge card was presented in Pakistan decades prior when Habib Bank, the biggest bank in Pakistan, dispatched its gold card, however individuals had scarcely think about this card in view of its extremely restricted issuance. Several years back, Master card was introduced by ABL (Allied Bank of Pakistan), but that also was not get good attention. In year 1994, VISA Card is introduced by Citibank, that give a better turning point to plastic money industry in Pakistan. The working of Citibank no doubt was amazing that open doors for new offerings for the people of our country as well as for financial industry
and making a positive impact on all stakeholders.In the case of Warby Parker, where they are selling a
There will be a disadvantage. There will always be areas in your work where you experience conflict
Cons: If the transition to the New Delhi firm is noticed by their customers, then Pagoda risks losing their customer's trust by making these
| * Not utilizing development centers to their fullest capacity * Estruck has a declining performance * EGreen has not been performing as expected * Our company is slowly losing market share * Our cars are not the utilizing the technology upgrades
they will have no customers and no customers means no money no money means no business
Friendly Cards, Inc. (first named Beaumont Greeting Card Co.) is a greeting card company started in 1978, in New York City by Wendy Beaumont. The company has experienced rapid growth, acquiring like companies and expanding its market base. The company became public through a stock offering at $3 per share. From an operational viewpoint, Friendly cards performed all production at its plant in Reading, Connecticut. Company sales include nearly 30% from Christmas sales, 25% from Valentines sales and about 45% from average every day and spring holiday sales. The company reports low returns expense, as packages sold to stores were not returnable. Overall operations are well monitored under a tiered
2. Pros: Reduction of expenses may lead to the profitable operation. And improvement in technology will made the business process smoothly and increase the customer satisfaction level. Pilot approach in developing market helps save costs and accumulate experiences. Finally, letting the person go as quickly as possible will cut the losses of zipcar.
American Express, also know as AMEX, is a global financial services company headquartered in New York City and founded in 1850. With 54,000 employees and a revenue of over 35 billion dollars American Express stands tall on the New York Stock Exchange (Sec.gov). American Express is best known for it’s credit cards, which make up about twenty-five percent of total dollar volume in credit card transactions in The United States of America (Reviews.greatplacetowork.com). American Express’ goal is to maintain a leading and almost elite reputation with as many qualified card holders as possible. American Express does this by concentrating on the customer’s experience and branding that experience. American Express’ key components in maintaining and further exceling into this goal includes focusing on their human recourses, social responsibility, and marketing techniques.
Citibank should launch the card product in Asia for several reasons. Firstly, Citibank can ride on the rapid economic development in the region via credit card products. Secondly, it is also an excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly, it allows Citibank to expand its customer base from the upper income segment to include the rapidly growing middle-income households, which is consistent with its global growth strategy and mission in Asia Pacific. Fourthly, by introducing credit cards, Citibank will be able to cross-sell other product lines such as Auto Loans and Ready Credit
new brands are at very high risk of failing, as the consumer is more reachable when
A budget can be disadvantageous also. There is judgment and subjectivity in the budgeting process. It does not consider quality and customer service. Budgets can be seen as pressure devices imposed by management, thus resulting in: bad labour relations. Budget could results departmental conflict arises due to disputes over resource allocation, and departments blaming each other if targets are not attained. It is difficult to reconcile personal and corporate goals
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for
The advantages of leveraging the company is the money they would save on the tax shield, higher EPS, higher dividend payouts, and extra cash available for expansion and repurchase of shares.