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Case Study on Why Apple Inc Was Successful in Emerging in the Canadian Market

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International Business Case Study I decided to do my international business case study on Apple and Canada. I chose Apple because they are phenomenal in the global business market and who better to look at then the company that pretty much wrote the book on emerging into foreign markets. I chose Canada because it was a country that is right next to America but completely is completely different. How does Apple, a technology company, not operate wrong and fail miserably in the Canadian market? I will explain how I believe they were able to be successful and still prosper to this day. Apple was founded on April first, nineteen seventy six and incorporated January first, nineteen seventy seven. It was founded by Ronald Wayne, Steve …show more content…

Unemployment currently sits at a seven point two percent as of March two thousand thirteen. This is a slight increase recently but has gone down from about eight point seven percent back in two thousand nine, the labor force has also increased by roughly one million people since the middle of two thousand nine. There has been a big boom for Canada since the American financial crisis which definitely affected the livelihood of Canadian citizens. Canada is unique because it is officially a bilingual country. This is an important factor when considering doing business in Canada. Canada has a constitutional monarchy which also has three branches of parliamentary (Legislative, Executive, and Judicial). The head of state is Queen Elizabeth the second. Canada is one of the top ten trading countries in the world; they are a very globalized country. They have a varied culture in Canada a major factor in this may be because it has the highest immigrations rate per capita in the entire world. The country itself prides itself on the multiculturalism that it promotes as a society and as a government. They come from British and French ancestry but also have a big influence from the Canadian people that instantly make Canada a very diverse market. Canada also ranks eleventh highest in human development as of March two thousand thirteen according to a Human Development Index study conducted by the United Nations Development Program.
Canada ranks in the top ten of countries in many

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