Comm Tech (Executive summary) Commercial Technology Limited (Comm Tech) is located in the UK and they design and manufacture electronic office and business equipment. The company is listed as 3rd in the UK for Market share, meaning that the company holds good competitive advantage. The company specializing in offices equipment the majority of their clients/customers are offices. The company is also a sub-contract manufacturer for European and US equipment manufacturers. This report is going to analyse the current position that the company is in, it will look at the strategic performance of the company to see what they were planning to in order to meet their aims. Also they will be an evaluation of the quality and operational performance …show more content…
Also the company has focused on penetrating the wider world market by developing a range of high quality products to help with the business growth. Comm Tech has a reputation of them providing high quality and affordable products. The company realised a new office product, Office System 2012 (OS 2012). This machine functions as a colour printer, scanner, copier and fax. The company 's previous reputation of supplying high quality and affordable products and the rave review received for the OS 2012 for its “innovative design, functionality and price”. This created a large amount of customer interest which came with massive demand for the new product. The SWOT analysis in appendix 1 showed that the company’s main strengths are their position in the market, their reputation of providing quality and affordable products. These strengths make some key contribution to the business strategic plans. Quality performance Comm tech is well known for their quality products which are also sold at good affordable prices. But the quality of the their newly released product the OS 2012 has decreased, this is due to 2 reasons 1- The high demand of the new product has made the company face some problems of supplying it. 2- The change in supplier has dropped the quality of the materials that have been used to make the OS 2012. The change of the supplier has affected largely in the manufacturing part of the company, John
The firm is not able to realize economies since they are not able to produce larger orders as easy. They are not able to meet capacity utilization within the plant due to operational inefficiencies.
4. Skilled management, positive cash flow, and well-known brands are examples of which component of the SWOT analysis? Strength
Computer technology is constantly advancing over software and hardware that is available at any one given time. These constant changes affect how long computer products can sell for a premium price but also can make it cheaper for those consumers that are not interested in the newest and latest components. Personal computers (PC), also known as desktop computers, are common place in jobs, schools and homes. The demand for personal computers is constant and revolving since components of computers gets better and more powerful with time. The target market then becomes anyone that uses a personal computer for home or work. HP uses the fact that computers are a common item in any office or home to their advantage and offers not only PC’s but other accessories pertaining to computers as well. While HP currently excels at providing a product for a decent price they are missing out on consumers that Equalus will focus
In this case study “Kerr Deliveries” is a service oriented organization. They are doing courier service. The purpose of this case study is to solve the problem as an IT expert. Without information technology it is really difficult to develop the business. This modern era is about globalization. Company should adopt different system for their business to stay safe in the right track. Robert Kerr is a successful delivery company based on NSW since 1995. I am working as his assistant. In this report i will recommend which computer to buy for the
The major market trends faced by the organization are the rapid development of the technology. This trend gives the customer an uneasy sensation, so the customer will ask for the upgrade at the lower cost conceivable. Other trend is the cost of the internet, and the use of the computer by their employee for personal matters.
Option 1 refers to cut down the markup price of the computer and get top management informed about its future benefits and scopes. Taking advantage of past good relationships, Computron can make Konig understand the importance of high quality product and reliability to get the bid and make the future plant compete. Here the output is in terms of quality and hence customer satisfaction is higher.
As per the class materials – changes in the sales force availability is critical – I tried to reduce
This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)
All these advancements by the IT team of M&S are aimed at encouraging customers to use technology to spend more money at M&S.
Tel-Comm-Tek (TCT) manufactures a variety of small office equipment such as copying machines, dictation units, laser printers, and paper shredders. The company is headquartered in the U.S., but has an Indian subsidiary. Mark Hopkins, the managing director of TCT’s Indian subsidiary, has just resigned and needs to be replaced. Six candidates have been identified as possibilities to fill the position. Due to plans for the construction of a factory in Bengaluru, the new director will need to have manufacturing experience as well as
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten
Firstly, they are having problem in their equipment of production. As it is mentioned in the case study, the Delta Factory was acquired in 1976, it is a long period of time and slowing down in capacity is an unavoidable thing. The old and unreliable equipment would lead to the breakdown in production frequently. Moreover, the old system would cost the company high in maintaining. Hence, the old and unreliable equipment lead to inability of meeting the demand, it
The aim of this case study is to define that how operational strategy, customer benefits package and value chain analysis are all work simultaneously for manufacturing goods and providing better services to their customers and how organizations earn huge profit by their goods and services. Operations management is an integral part of all organizations. Basically operations management has the responsibility of controlling number of tools like how to design new products, how to manage its development. Operations management is responsible for fulfilling the demand of buyers with the manufacturing and providing items on time to its customers. Companies cannot become successful in any field if they do not use or follow the operations management strategies properly in their business. Here discuss two organizations which are Samsung and Allphones. Samsung Company manufacturing the goods whereas, Allphones Company provides the service to their customers. Nowadays, Samsung electronics are becoming the second most famous and largest company of mobile phones in the world. It is manufacturing many things like home Appliance, tablets, computers, Laptops, TVs & AV, but here can be discussed only mobile phones or smart phones. Operations management perform the task according to plan of the organization. According to the manufacturing factory operations management would insure about design of products, correct preservation, raw materials as well as it is also has responsible for managing
relationship with its franchises and supplier to improve operating system innovatively and last but not least
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,