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Case Study On Nutraceuticals

Satisfactory Essays

• As for other companies in the nutraceutical industry the competition with the pharmaceutical companies can be perceived as a great threat. • The competition with the food industry, which has strong expertise in large-scale manufacturing and global logistics that can reach mass markets of consumers. However, the companies in the food industry do not pursue today advanced research expertise. • The increase of the general public interest in “real food” trends which can undermine the demand for weight management products. • Changes in the regulation framework and the requirement of strict proofs to support the claims. • Increasing skepticism about weight management products. • The presence of well-known and trusted brands such as Axellus’s …show more content…

No attention was given to the current status of concurrent weight loss programs, including products and services. By using the current strategy, the case company can be restricted to customers of functional food market interested in weight maintenance supplements instead to incorporating new consumers which today use weight loss competitors products and are not aware of the existence of symbiotic-based products for weight maintenance. According to the consumers interviewed (which none of them demonstrated an initial interest in Nutraceuticals in general), some of them would be potentially interested in such products and perceived the TSL program as an attractive alternative for weight maintenance. Comparing both value proposition canvas (prior and after the analysis) it was possible to observe that an important factor that was not initially taken into consideration by the case company was the creation of an offline presence through partners and/ or distributors. It could help to increase the case company brand awareness and to enable direct feedback from the customers. According to the interviewees, the ability to find the TSL products offline could also help to increase the

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