Case Study On Cloud Computing

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Cloud computing provides online access to computer based services or resources to users where data is stored in a centralized network by grouping several remote servers. Cloud platforms which renders services includes IaaS (Infrastructure as a Service) for data storage, PaaS (Platform as a Service) for application development or deployment and SaaS (Software as a Service) for hosting software. Organizations using cloud based services can result in cost savings because they need not buy their own infrastructure or software and there is no need of hiring resources for maintain and upgrading it. By utilizing the cloud based services companies can take an advantage of utilizing the latest available technologies without

The paper aims to examine the strategic plan by Google and the company’s dominance on the internet. The report will leverage my earlier reporting information by synthesizing the information into an informed strategic plan. Scholarly articles and scientific literatures will also be used as a backdrop for the report. The findings from the report indicate that Google is sweeping the world and is currently a threat to Microsoft. The ability to provide relevant searches and link seekers to opportunities gives the company a competitive advantage on the internet. However, there are many companies competing for dominance on the same niche. Nevertheless, Google’s

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

Whether it’s called Cloud Computing or On-demand Computing, Software as a Service, or the Internet as Platform, the common element is a shift in the geography of computation. When you create a spreadsheet with the Google Docs service, major components of the software reside on unseen computers, whereabouts unknown, possibly scattered across continents. This affects all levels of the computational ecosystem, from casual user to software developer, IT manager, even hardware manufacturer. Recently, a lot of vendors have started talking about “cloud computing” in their marketing materials. Citing a research published by Merrill Lynch entitled “The Cloud Wars: $100+ billion at stake,” Merrill Lynch has estimated a $160- billion addressable market opportunity, including $95- billion in business and productivity applications, and another $65-billion in online advertising for Cloud Computing. But the main question is whether the users are ready to give up using services on their local machines and shift to the Cloud since shifting to cloud computing has both advantages and disadvantages for all possible users; nevertheless, they may have different level of importance for different users

All companies in the technology sector experience high costs associated with asset acquisition. Google operations require a continuous investment in information technology assets to handle additional traffic. For this reason, Google must continue to demonstrate a strong return on its assets,

The Google case is predicated on strategic management decisions based on the company’s resources, organizational goals, and the competitors market. These decisions are necessary and important for creating growth and increasing market share within the alignment and scope of the company’s vision. “Value creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses” (Rappaport, 2006). With this in mind, Google is trying to decide whether to venture into new markets such as: e-commerce, the portal

Most of us have been heard about the most cloud security failures in which all the cloud technology companies are continued to mature, they still suffer the same type of issues in-house infrastructure’s. Cloud computing has become a biggest market in today’s technology. In a report of 2016, analysts at Gartner predicted that transferring to cloud is going to affect $1 Trillion in Information technology in the next five years. Cloud services market has grown to an extent level that it was not a notable percentage of total it is spending, which was helping to generate new technologies and start-ups which are born in the cloud. When cloud services are going offline or software and websites will fail it can always results in huge business

At this stage, the company should begin pondering whether it needs to make diverse IAM groups for various business functions inside the organization or make groups for various IT roles (administrators, designers, testers and so on) and whether it needs to make clients to coordinate the organization chart or make clients for every application.

Google’s mission to organize, and make all information accessible and useful to its users drives Google’s strategies to expand into new markets, gather further information, and make that information available in a beneficial, valuable manner. Google's objectives are to grow, expand into international markets, and continue developing new products such as new advertising technology. Strategically, Google differentiates themselves by focusing on the core product of search services and has benefited from a competitive advantage in "faster response times, and greater economies of scale,” which translates into lower costs. Therefore,

In this we discuss first about the no of pressing security challenges in Cloud Computing and outsourcing security, secure computation outsourcing challenges The we will focus on the primitive services, storing of data in the cloud by giving access to the owner outsourcing there data to cloud for getting the further benefits. The owner no longer having physical possession of the outsourced data raises on the storage correctness by big security concerns. So providing the access for the secure storage auditing in the cloud environment with this new approaches challenging, impressive and we can store the data by outsourcing security in the cloud computing and we

Google, Inc. is an American search engine company that is a subsidiary of the holding company Alphabet Inc. It is the base of most of the world’s internet experience with over 70 percent of all online searches being used by Google. Their biggest profit area is the advertising department, as it accounts for over 90 percent of the company’s overall revenues. Google began as an online search firm, but now offers more than 50 Internet services and products. The recent acquisition of Motorola Mobility in 2012, made them competitors in the hardware market by selling mobile phones. Even with the expansion into different markets, Google’s core of success remains with the original search tool. Combined with the major success of Apple, the United States has become the biggest threat to other countries in the technology market. (https://www.britannica.com/topic/Google-Inc )

Google’s announcement released this month suggests a net profit of $13.17 billion, adjusted earning per share of $6.35 over the last quarter. However this still fall short of Wall Street’s forecast of $6.53 per share and net profit of $13.22 billion. After this announcement, Google’s shares dropped approximately 3% immediately (Financial Review, 2014). Although its long-term rising trend remains unchanged, it seems important for such giant cooperation to keep up with the expected growth rate always.

Due to its pay-per-use feature and access to shared pool of various resources, educational establishments adopt cloud computing model. Adoption of cloud model allows education establishments to make collaboration between students and faculty easy. Functionalities such as file storage, documentation and document creation collaborated with softwares such as Google Docs and Microsoft office, allows educators to collaborate with students easily. Once the cloud system is adopted in the institution the need for staff on campus reduces and it eliminates the geographical constraints. These constraints if not eliminated, forces the user to access the data on campus. Through applications like Blackboard it becomes easier to manage coursework and

Google is one of the most known company in the World. Is one of the most successful companies now days and its ‘tentacles’ are spread in the most important technological areas (Internet, Social Media platforms, Broadcasting, Operating systems, Software, live streaming, Maps, etc.). Google has a rich history and it’s the proof that if a company is leaded properly it success will be progressive and stable. It was founded in 1998 by two Ph.D. Students. They aimed to create a universal internet searching engine. The reviews from media and specialists in the field put Google in a very good position from a marketing point of view. The following years, they extended and launched many services, most of them in the internet field (online streaming, online broadcasting, e-mail, AdSense, etc.).